Eau Flirt: Can a Perfume make you appear more attractive?

"Another Harvey Prince perfume, to be released this fall in Canada, claims to be able to make women more attractive to men. Called Eau Flirt, its formula is based on widely published studies conducted by neurologist Alan Hirsch at Chicago's Smell and Taste Treatment and Research Foundation. He measured penile blood flow in men in response to particular smells, and found the most effective combined the scents of lavender and pumpkin pie.
The press material for Eau Flirt describes its scent as a blend including "sweet and fruity top notes, floral and spicy middle notes, woods and musk bottom notes, combined with vanilla and pumpkin essences"--sort of the perfume version of pumpkin pie and lavender.
A third scent to launch in 2010 is called NYC 10021, the New York postal code of the rich and successful, a la Beverly Hills 90210. Ramani calls it "the sweet smell of success."
You can read the rest of the interesting article by Marta Gold on Canada.com here.

Might I remind you that Harvey Prince & Co. is the company which brought us Ageless Fantasy, the fragrance which purpotedly makes you be perceived as roughly 7 years younger; and wondoursly enough has people on the payroll checking blogs whenever it's mentioned and reply as "casual" commenters to its defense...(It's been done).

But the real question is: Is perfume merely an aspirational thing that like the proper shade of blond or the right size implants should make us conform to a "predigested" ideal of how we should be perceived? (Young, attractive, successful, whatever...). If it is truly a work of art, shouldn't it hold only aesthetic values and not be dumped down to pragmatic goals?
This is a major discussion and I am inviting you to share your views in the comments.