Sarah Jessica Parker Lovely: fragrance review

Few fragrances boast their very definition in their name, unless they're programmatic, but so few celebrity scents are anyway. Lovely is really lovely and it earns brownie points for being launched by a celebrity that actually gives a darn about fragrance instead of seeing it as a personal brand: the perfume-obsessed Sarah Jessica Parker.

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Inspired by her love for mixing high-school staple Bonne Belle Skin Musk and an Egyptian-style musk oil bought from street vendors (rumor has it that it's the same that the late Carolyn Bessete Kennedy wore) with a "smoky" incense-patchouli-woods from Japanese avant-garde brand Comme des Garcons (Avignon actually), Jessica Parker didn't really get her way in terms of Lovely imposing a challenging concept in actual market terms. That's if we are to go by Chandler Burr's account, who chronicled the story of the creation in the book "The Perfect Scent".

Yet she managed to get the perfect "go anywhere" woody floral musk scent, with a fine trail of lavender (and a hint of rose?) mid-evolution, that can't help but put that expression on your face when both lips and crow's feet lines smile into "ah, loooovely!"

Τop Selling Celebrity Fragrances 2013

Celebrity-fragrance sales fell to about 11% of the US fragrance market in 2013, down from 12% in 2012. Young consumers continue to be impressed by their favorite idols, wanting to emulate them even in fragrant form and to project their beauty, wealth and sexiness factor unto themselves, but the celebrity fragrance market is becoming somewhat smaller overall, according to these numbers. Repeat buyers on the other hand are the main reason for the significant head-start of the top two celebrity fragrance brands, which is telling on what concerns longterm results.

Here are the strongest sellers in brand terms and in million dollars generated:

Elizabeth Taylor fragrances 55$mil.

Jennifer Lopez 42$mil

Justin Bieber 37$mil.

Beyonce Knowles 31$mil.

Rihanna 31$mil.

Taylor Swift 27$mil.

Sean John Combs 26$mil.

Paris Hilton 24$mil.

Britney Spears 23$mil.

It is interesting to note the absence of Lady Gaga, Madonna and the Beckhams fragrances. 

source: Euromonitor International