Boss Bottled Elixir: fragrance review

Although we tend to overlook Boss fragrances, if only because of their ubiquitousness and confusing names, apparently, they still possess the power to surprise us. Color me impressed, then, upon discovering that Boss Bottled Elixir is nothing short of an anomaly in the usual Boss range.

It's exciting, atypical in the roster, certainly night-time material, and with a dark streak that defies the 'fitting in' average guy profile we tend to associate with the brand. Call it a prejudice, but it's nice demolishing these with the hammer of Thor sometimes, isn't it? Boss Bottled Elixir was conceived by Annick Menardo, a beloved perfumer of cult hits, and Suzy le Helley, and that explains some things. The intersection of incense and cedar is a direct quote from the niche segment, while cardamom, with its cooling aura, lifts the darker elements of the labdanum base. Yet the dark base is unmistakably there throughout. It's booming like a bass coming from a car's sound system far away. The resinous-patchouli-turned-soil chord is dominant and deliciously done. Its smoky elements come through via the smokey facet of patchouli and vetiver coupled and reflected by the smoky aspect of incense. Perfect for nights out and great overall.

Boss Nuit pour Femme: fragrance review

I sometimes ask myself what does it say about a particular fragrance if I'm not even temped to seek out a sample of it, but eventually get to try it because one ends up on my lap anyway. Usually it's time-honed experience suggesting the jus looks unexciting; and most of the time it ends up getting me bored to the point of having my eyes glaze. The Boss range of fragrances (with the possible exception of Deep Red) continues to induce yawns from me despite my appreciation of the razor-cut "sharp" pants, the impeccable trim-fit men's suits in endless variations of grey, the double strap monk shoes or  the office-and-cocktails appropriate suiting dresses of the fashion brand. Boss Nuit pour Femme is no different, an innocuous peachy floral (with a hint of fruitchouli) and the standard ersatz blanched (rather than "white") florals in the heart to give an impression of "clean" elegance, in the spitting image of its ambassadress, Gwyneth Paltrow and her "clean obsessive compulsive living".

The blonde celebrity has been said to prefer it among her rather large perfume collection (of whom we became savvy through her interviews), but doesn't the point get diluted by her being sponsored to promote it? Besides, unless you're a lady who lunches, is Gwynnie the yardstick against which you measure the va-va-voom allure and intelligence your chosen perfume should radiate? I didn't think so.
Boss championed the concept of "the little black dress" for the release (surely an American stereotype of "dressy & elegant" by now) reminiscing me of Avon's Little Black Dress fragrance release (which is perhaps superior in comparison), but the ambassadress is better envisioned in crisp whites, the way Estee Lauder had brilliantly cast her aboard a sailing boat for their fabulous Pure white Linen perfume.

Boss Nuit pour Femme has mediocre sillage and rather poor lasting power and these two characteristics can be the kiss of oblivion when applied to a "safe" composition, rendering the whole as exciting as watching paint dry or having the telephone catalogue read to you to sleep. Clearly these are formulae not in risk of athazagoraphobia, i.e. the fear of getting forgotten.
The jasmine note doesn't come through in Boss Nuit pour Femme, leaving the task to the lactone of the peach and the moss (Evernyl?)/synth wood components to carry the torch. The "aldehydes" mentioned in the official notes are played down to only hint at scrubbed soapy lather rather than the intensity of brightness of classic aldehydics fragrances like Chanel's No.5 or Lanvin's Arpege. Although advertised as an evening fragrance, as suggested by the name as well, this is the perfect wallpaper scent for casual mornings/afternoons. Boss Nuit pour Femme is not totally bad in itself, just utterly blah; a drop of water on the window pane on a day of heavy rain. But judging by the continuous presence of Bright Crystal (Versace), Chanel Chance Eau Tendre, Gucci Premiere et al on the market, this "peachy shampoo genre" is here to stay…

Although I didn't have high expectations from Boss (the let down of Guerlain's thin and wan Limon Verde from last summer's Aqua Allegoria launch is colossal compared to this), it's disheartening to see that playing outside one's safe zone is strictly verboten in mainstream.

Orlando Bloom on being the face of Boss Orange Man & What Scents he Likes on Women

'I wasn't really a 'fragrance guy' before, but Boss Orange is so easy to wear. It adds another dimension to my personality', Orlando says. 'I wouldn't have done it if it didn't fit my personality; it's so easy going, you can go mountain biking in it if you want!'
Thus describes Orlando Bloom ~the popular actor famous for his role of Legolas in Lord of the Rings, the lead in Pirates of the Caribbean and not only~ the scent of Boss Orange (for) Man, to which he will be the face from now on.



Boss Orange for men, the March 17th edition which was signed by Orlando Bloom as seen below is a Selfridges exclusive for now in the UK, while the scent circulates more widely of course, featuring "energizing top notes of crisp apple blended with the casual masculinity of Bubinga wood that creates a relaxed confidence with a genuine warmth". The full list of notes features apple, coriander, frankincense, Szechuan pepper, vanilla bean, Bubingawood. (45 GBP for 100ml)



Even though Orlando Bloom wasn't big on the fragrance experience, he did profess a keen nose for other smells: "The [London] underground has a really 'specific' smell which I remember from travelling to school and college. I also love the smell of fresh cut grass in summer, it reminds me of Kent (where Orlando grew up) and cricket".
He also admits a liking for that hallmark of cinematic olfactory exploration, the screen adaptation of the 1980s novel Das Parfum, screened as Perfume, the Story of a murderer. 'I really like the film Perfume, it's really hard but they definitely captured the spirit. It would be great if, like 3D cinemas, they could add smell to films'. Way to go Orlando!

And what does the pretty Orlando prefer on a woman scent-wise? "I always like the smell of a woman, the neck, behind the ear; she can be wearing a fragrance or not. I don't like fragrances that wear a woman though". Ladies, you've been warned.

Source of quotes: Elle magazine interview Orlando Bloom picture via thecinemasource.com

Optical Scentsibilities: Faces, faces, what's in a face?

Perfumery is 70% image, 20% sex and only 10% composition, a fact scientifically proven at the Research Institute of Elena's Holy Shrine on mount Hymettus. I am pulling your leg of course, trying to inject a funny note in what is something that has always impressed me as signigicant in actually having the desire to actually sample a fragrance that is fronted by it. I had admired the Clinique approach of highlighting only the product in the ad for quite a long time (right till Happy that is). Certain faces have the potential to deter us, rather than entice...



Case in point, for me, the English actress Sienna Miller for the launch of Boss Orange, a new feminine fragrance for the German collossus which is launching this July.






Sienna is cute and possibly a nice person if you get to know her (not that I stay awake with that thought, mind you) but she has gained more popularity for having gained popularity via the tabloids than anything she has acted in! Then again I haven't been impressed with a Boss fragrance yet, so this is small potatoes in my personal universe. Might I also add that the bottle looks really, heinously ugly??

On another multi-European juncture, the Italian designer Alberta Ferretti has enlisted the help of benign giantess Claudia Schiffer for the launch of her first eponymous perfume (seriously a dent in the fragrance cosmos?) and it will be her face that will adorn the ads and launch a thousand ships....eh, bottles.

Frankly, Claudia (like Heidi Klum) has never done anything for me and in more intimate moments I call her The German Frankfurter for her spiciness and sheer zinginess on the palate! But perhaps a lot of other people might disagree with me and I have to admit she photographs well, most of the time. I really miss her kittenish Guess by George Marciano photographs that launched her career all those years ago though...

Pics via elleuk, zimbio and djanecouture.wordpress.com

It’s the mating season..roar…

Remember when we talked about the new XX and XY fragrances by Hugo Boss and lamented the loss of a great commercial clip on Youtube? Well, it's here in all its roaring glory and you're the first to be privy to it. Guaranteed!



In the style of a National Geographic documentary on the mating practices of the species, as if recounting the rituals of lions in the jungle, it takes place in an art gallery with sinuous sculptures, where two major players -ever so greatly turned out stylistically- "dance" around the exhibits exuding animal magnetism and silent mating calls, displayed by their choice of perfume. Which combined creates a sensual aroma that is combastible. Hear me roar, baby!
Secondary players, such as the older male or the other female in the pack are waiting in the wings in this brilliant voice-over commercial that although very long for a TV screening is nonethless smartly conceived to play with our innermost notions of perfume as sexual attractant and silent mating call tongue in cheek style. We're hooked!!

Clip uploaded on Youtube by Hugofragrance

Boss XX and XY: new perfumes, new campaign

"What exactly is human nature"? A tall order to answer that, you'd say, as anthropologists, psychologists and philosophers have tried for centuries to no avail.
Hugo Boss is trying too, I guess, launching the fragrance XY for men and XX for women, relying on a more biologically-oriented premise, that of the chromosomes. Hey, it's all in the DNA, haven't you heard?

The fragrance duo reflects the ongoing battle between the sexes creating a sensual aroma that when brought together has natural chemistry.
XY is a mix of cedrat, ice accord and muskroot, while XX contains notes of basmati rice heart, jasmine sambac and fruity top notes.

The following commercial, directed by Chris Applebaum, places Jonathan Rhys Myers and an attractive brunette model into a boxing ring to cement the notion of "battle of the sexes". Playful!
There is another commercial that is longer and more interesting -especially stylistically- combining a trio of characters without Jonathan Rhys Meyers this time, in what seems an art gallery, but it's nowhere to be found on Youtube for now, as it mysteriously vanished. Pity...

In any case, watch the clip here:


In it, there is an interview by Jonathan Rhys Meyers on a french channel, in which he says how Boss approached him and how the previous campaign was quite successful. The director insists that it is important to cement an image of the scent for the viewer and that JRM was the best choice to accomplish that. The latter also interestingly mentions how the scent actually smells better the longer it stays on the skin, which is the badge of approval for that kind of thing. Yup, we thought so too!

Pic from official Boss Fragrances campaign