The Basenotes Project: Work with Perfumers to Create a Winning Fragrance

Grant Osborne, the creative force behind Basenotes.net, one of the top perfume sites celebrating its 10th year this year, had a fabulous breakthrough idea in which you're all invited: Can 35,000 Fragrance Connoisseurs Collectively Create a Winning Fragrance? To that end they organised the Basenotes Venture.

Basenotes.net have joined forces with internationally renowned fragrance house, CPL Aromas, and introduced a unique new project allowing members of the public, as well as registered users, to collectively submit fragrance briefs and work alongside three highly respected perfumers in the creation of three new fragrances. Offering various levels of interaction, this project provides a rare insight behind the scenes into the way the industry creates and produces fragrances. For full details of how to sample, evaluate and direct the three fragrances, as well as a booking page for an exclusive interactive teach-in at CPL's incredible facility on February 4th 2010 visit http://www.basenotes.net/content/12

If you're not a Basenotes member, I strongly advise to become one, it's absolutely free.

info via press release

Basenotes Goes in Print

Award-winning online fragrance resource Basenotes.net is celebrating its 10th birthday by launching a print version of its fragrance consumer website. The magazine will contain the news, reviews and interviews that have helped Basenotes.net become the long-standing website of choice amongst consumers and industry professionals alike and will also feature completely new and original content.
London, England July 30, 2009 -- basenotes.net has been the destination for fragrance enthusiasts and industry professionals for ten years. Now all of the news, consumer reviews, award-winning editorial and interviews with top industry names will be available in a print magazine. There will also be completely original regular features that will be exclusive to the magazine.
Basenotes International Fragrance Quarterly The magazine will published on a quarterly basis at a cover price of $6 an issue and will be available via online subscriptions from http://www.basenotesmagazine.com/.
Site founder Grant Osborne says: "For a long time now people have been asking why there is not a magazine for fragrance lovers. You can find many magazines for such a wide variety of hobbies these days yet still nothing for the fragrance enthusiast. We have 20,000 visitors every day so we know that there is interest and we thought we could use the experience and relationships that we have cultivated over the past decade to bring a lively and dedicated magazine to the consumers and industry people that have been such loyal users of the site."

For the time being you can download a sampler using this link.

Pic & info via press release

Basenotes Fragrance Awards

Basenotes, a huge online fragrance community, have announced the opening of their annual consumer-led awards. The Annual Basenotes Fragrance Awards offer the site's 300,000 monthly visitors a chance to vote for a range of products across twelve categories including both feminine and masculine fragrances. The Annual Basenotes Fragrance Awards traditionally offers a prize to a randomly selected voter and this year that prize is a $250 gift certificate to spend on a selection of the thousands of products available at FragranceNet.com's online store. Voting for the awards is open now until 21st January 2009. Votes should be registered at Basenotes. This year the categories include a new best home fragrance, while you can vote for only the ones you want:

Best new fragrance (Masculine and Feminine)
Best overall fragrance (Masculine and Feminine)
Best fragrance for day (Masculine and Feminine)
Best fragrance for evening (Masculine and Feminine)
Best fragrance packaging (Masculine and Feminine)
Best designer, mainstream or fine fragrance (Masculine and Feminine)
Best niche, independent, artisan or boutique fragrance (Masculine and Feminine)
Best mass-market, drugstore, budget or direct-sell fragrance (Masculine and Feminine)
Best celebrity fragrance (Masculine and Feminine)
Best fragrance house
Best home fragrance
Best fragrance blog

(via Basenotes press release).

You can vote for Perfume Shrine, if you wish, by registering on Basenotes (it's free!)