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The emblematic for the house of Cerruti fragrance Cerruti 1881 for Men (the date denoting the founding of the house of Cerruti) is set for a new advertising campaign starting June 2010 sponsored by the licencee Coty with a new, untarnished face that has never before been associated with beauty or perfumes: Marc Lavoine. The French singer and actor was established in 1985 when his pop sensation "Elle a les yeux revolver" (i.e. She has killer eyes) with its Far East instrumental passages made it to the Top 4 of the French charts ~staying in the top 10 for 13 weeks~ and thus catapulting his career. The pulling traits that got him chosen? "His allure, his gaze and his voice which lend him an undeniable magnetism; an accompished and authentic man". (Quote according to the International senior vice president of marketing of the European licences of Coty Prestige). Marc is reportedly flattered to be participating, fronting such a masculine standby from 1990. Marc has aged in an appealing way, foregoing the too cute hair of the 80s, so who's to argue?
May I just ask whether this is a return to more traditional masculine prototypes, away from the metrosexual images of recent? Could this be -coupled with Dior's decision to utilize Alain Delon's classic 60s photo for Eau Sauvage- a new welcome trend? I'm crossing my fingers.
Photo collage of Marc Lavoine with Cerruti cologne bottle by Perfumeshrine
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Nice song!
ReplyDeleteLong time ago we heard a song something about Printemps by musicians when we were on a trip, but I've never been successful in finding that song. I need to try youtube.
I'm not particularly fond of the pose they chose, but it's nice to see a more mature man.
He reminds me a little (in the photo, not the video) of Robbie Robertson, a man I've always thought was very hot.
ReplyDeleteI love the mature masculine not quite pretty eye candy!!!
ReplyDeleteThrow a little skank into the juice and I’ll be buying
for my own mature masculine not quite pretty eye candy
husband.
Karin,
ReplyDeleteyes, isn't it? Catchy pop!
I can't think of anything with printemps in it (apart from Georges Brassens but I suppose you'd recall it) but youtube has tons.
Oh, please note this is just a pose I chose and made the collage with the greyed bottle: it's nothing official (it looks amateurish too)
SS,
ReplyDeleteI hadn't thought of it, but now you're saying it, I see your point!
Anon,
ReplyDeletethat's the spirit!