A new site for Idylle by Guerlain (with a chinoiserie rendition of "Singing in the Rain" at the background) has launched and it's carefully orchestrated to reveal facets of the new perfume and its conception. The in-house perfumer at Guerlain, Thierry Wasser, talks (with English subtitles) about the concept, the choice of notes (strong emphasis on the rose as per him) and the image chosen for the newest feminine fragrance for mainstream distribution by Guerlain,Idylle, fronted by Nora Amezeder. Watch Wasser on this link.
Ora Ito, the designer behind the flacon in the shape of a gold drop, talks here. I have to admit that the site is beautifully constructed.
Perhaps the most mischievous thing on it however is the invitation to play online and enter to win a day at La Maison Guerlain.
.jpg)
Subscribe to:
Post Comments (Atom)
This Month's Popular Posts on Perfume Shrine
-
In my previous post I elaborated on what constitutes art in perfumery and what criteria must apply for it to be defined as such. Some perfum... -
Andy Tauer, enfant gaté of the niche universe, and deservingly so, excells in three things in his fragrant sonatas: hesperidia, rose and res... -
There is a huge market of marketing all things French to Anglosaxons and in that respect the title of today's post is in part taken off ... -
Andy Tauer of Tauer Parfums is having his Advent Calendar again this year for the length of December, countring down till Christmas. For the... -
.jpg)
“She is the embodiment of grace. She flows like water, she glows like fire and has the earthiness of a mortal goddess. She has flowers in h... -
It's unusual in perfumery for the start of this century to encounter a modern composition which focuses on that loaded term which is dre...
will go and have a look- so many posts to catch up on- have been having firewall issues and now feel like Alice diving down the rabbit hole with so many things to see!
ReplyDeleteOoops, so sorry on the firewall problems. It's a bummer when this happens!
ReplyDeleteBy all means, sit around and feel at home :-))