A short break...

After almost a year of hectic schedule and lots of busy days, the time has come for me to attend to other matters and to indulge in some self-pampering. Fragrant pilgrimage notwithstanding, of course!

So after a few days, Perfume Shrine will be back with you to reveal the scented pleasures it has discovered and to discuss all fragrant matters with you.
À bientôt, mes amis!



Pic from french film Hors de prix (athinorama)

Interview with a perfumer: Vero Kern from Vero Profumo

It was with the greatest pleasure that I introduced you to the new exclusive perfumes by niche swiss line Vero Profumo a while back here on Perfume Shrine. Today it is my even greater excitment to introduce you to their creator: the masterful Vero Kern, a lady of high olfactory pedigree who agreeded to an interview for the reading pleasure of Perfume Shrine's many readers. Vero with her long salt and pepper hair and her deep gaze that denotes a wise soul is a sight to behold. Her attention to detail and her hesitation regarding correct use of english were endearing to me. I assured her that we would be thrilled to know what's on her mind. And so, here we are!


PS: Hello Vero! You are a relative newcomer to this world, yet your perfumes denote complexity and experience. Could you care to explain how this happened?

VK: Hello! I started my perfumery career almost ten years ago. And I’m working with aroma material for twenty years now. The desire to create perfumes was strongly rising during my aromatological training and the final decision for this to be shortly ten-years-passionate-love-affair was above all a distinct curiosity, even a straight on Faszinosum on scent phenomena, but also a great zeal to know and learn all. For almost two years I was making the itinerary Zurich-Paris and back once a month. There, in the same school where Lyn Harris {of Miller&Harris} also went, I was initiated in the secrets of classical perfumery. I‘m blending with natural and synthetic essences. So absolutely novel and most important for me was to learn all about synthetics.
Creating perfumes in a classical way as I do needs a lot of time, patience, endurance and many, many tries until the definitive product is born. Complexity in perfumery requires besides technical know-how also imagination, intuition and some shameless artistic liberty to bring up important influences in material choice, accent setting and originality.

PS:Your aromachologist background means that there is some sort of spiritual appreciation of the energy of living things. You work with naturals. Myself I find that fascinating and quite hard. Do you think that more traditional perfumes as opposed to simple aromachological blends are also beneficial in providing health and mood benefits?

VK: The sense of smell is linked with our limbic system that controls our feelings and emotions. So I believe that all smelling things provide an emotional reaction: To like it or not to like it - here is the question. I think that enjoyable and enchanting smell experiences, no matter the original resource, always create great mood benefits.
Blending my perfumes in a more traditional way was 100% an artistic and aesthetic decision.

PS: You know, I got the mood elevating vibe especially from your Rubj{click here for review}. Was this intentional when creating the scent or just a pleasant side-effect?

VK: It wasn’t intentional at all, but I’ m very pleased if you tell me so. Creating rubj, I had something like a very erotic skin scent in mind. Finally it ended up with the combo of almost narcotic Orange blossom absolute, sensual musk and Jasmine. Could also be a scent for Lovers - urban Lovers - like this couple, that are stranded in this small downtown hotel-bed and watching there lovely beach sunsets on a pink portable TV. {she laughs} I had this kind of frantasy while creating. {laughs some more}. This scent blooms wonderfully on sun-kissed summer skins.

PS: I can very well visualise that. {I am also bursting with mirth now}
Now, a question I always ask when dealing with perfumers ~ do you find that the quality of the ingredients is of lesser, equal or greater importance than the innovation or beauty of the formula? In short: could one create great art with paints or great music with garbage like Stomp do, if we translate the concept in perfumery? Or is this impossible?

VK: The combination of movement, percussion and comedy in a new, innovative and never seen before performance is really unique. Unique artwork needs innovative ideas, the right material going with, techniques and the ability to transfer that into creation.
To translate the Stomp concept into today’s perfumery is very difficult. Most of today’s perfumes, including some niche products, are drawn up for global markets. Global marketing goes with global advertising. The advertising costs must be tremendous and innovation is required and focused on all kind of concepts. I think they can’t be too artistic thus. I never went too deep in this, but it would be very interesting to hear from an industrial perfumer how this works in reality.
Basically, I believe, that a beautifully touching-you-and-me perfume formula, can only be achieved by using high quality material AND innovative new ideas - in both, concept and creation. Consequently this demands a more complicated, longer development and production and that also has its price.
It’s my fervent intention to create beautiful scents - scents with soul. I think soulful scents bear a unique secret.

{At this point I am almost swooning, this is such a beautiful thought...}

PS: Onda {click here for review}is a very unusual and daring composition with a deeply animalic tonality. Do you think people nowadays are ready to move on from the cult of the clean and venture again in the Napoleonic decadence of musk and richness? I see the pendulum swinging myself, but I want your expert opinion.

VK: Apparently the sense of smell is the sense of paradoxes. Paradoxical and ambiguous, it’s the sense of the refinement and the animal, the brutish. This sense also evokes strong emotions, moods and impressions. Working with scented materials creates the most bizarre pictures in my head. Onda is a good example. The original idea was to create a leathery Vetiver surrounded by flowery and chypre notes and I had a fantasy like this going with:
Isabella Rossellini as mystery Dorothy Vallens, wearing this beautiful blue velvet gown, and Johhny Depp as Ed Wood wearing Glenda’s {from the character "Glen or Glenda" film by Ed Wood}sexy glamorous white-haired wig, dancing together a very slow Tango Argentino at Manhattan Roseland Ballroom.{she laughs at the image}
A divine picture, but unfortunately the material didn’t match with. LOL… I had to find some other lines… and so on.

{I am laughing playfully at this fabulous image myself! What a concept!}

To come back to your question, I think the little naughty animalist or erotic touch in my creations is more a kind of signature or personal preference than a marketing decision. Actually the clean watery concept never did interest me much. “Clean smell” means to me a beautiful big Olive-oil Soap coming direct from Aleppo, Syria - not perfumed at all.
I don’t know if time is ready for more daring styled scents. But with the latest perfume launches ~I refer to the very dark Tom Ford Private Selection or the soon up coming dark Sarrasins by Serge Lutens~ there might be “something” going on in this direction. We have to wait and see.


PS: Since we are on that note, as you brought up two very different concepts, do you perceive a difference of aesthetics between American and European fragrance audiences? How would you define it?

VK: I am still trying to find out possible differences. Comparing to the very active US perfumery forums, I couldn’t find much similar European ones so far. So it’s difficult to give a clear statement about this. Maybe Americans dream sometimes of naughty animalic scents, but in reality they prefer to buy more fresh, glamorous fragrances. What I can see in all these audiences is the phenomena that everybody is constantly hungry for new staff showing up. Heated up by fancy media advertising they create a big hype ~almost hysteria~ around a new product and suddenly it’s all gone again - Nada Mas. Amazing!

PS: I can't help but agree with you. It's terrifying how quickly they churn out new products! But enough of that.....I read that you trained under the great Guy Robert. How was this experience for you and do you find it has influenced your style? How would you describe your own style?

VK: Guy Robert was of great help for me. I first met him years ago in Paris at his latest book promotion: Les Sens du Parfum. His book was something like a professional highlight for me and has certainly influenced my composing and styling. Later we corresponded. I sent him my mods to judge and he gave me useful feedback and tips on them. He also encouraged me during the long development process, but he was never "teaching" me. He is a kind of spiritus rector and a mentor for me, I’m very thankful for his help.
To describe my own style is very difficult. Using rare high quality raw material, for instance the natural Ambre Gris and other precious stuff, as well as handmade techniques, I might consider them as New Traditional for Connoisseurs.

PS: And so they are! Are there any perfumes from other noses that you admire and revere and which ones are those?

VK: Once a year I travel to the Osmothèque at Versailles to study the great compositions of the perfume Giants. I love and wear the following Extraits de parfum: Jicky Guerlain, Tabac Blond Caron, Shocking Shiaparelli, and Fracas Piguet.
The styles of Aimé, Jacques and Jean-Paul Guerlain, Ernest Daltroff, Jean Carles and Germaine Cellier have effectively influenced my own creations.

PS: Vero, what are your plans for the line in the future? Regarding additions, possible limited editions, distribution and positioning?

VK: My perfumes have only just a few weeks that have come out and of course I still have to work on promoting. Also, for better customer service I’ll provide in the coming weeks some shop facilities - on the website as well as here, at the home base. Continuation on the line is planned for sure and I have some ideas but can’t go in details yet. Limited editions are definitely not my thing! The scents will be positioned as Premium perfumes with a few selective selling points worldwide.

PS: Thank you Vero for a most elucidating interview.

VK: And thank you as well.


As we part our ways, I can see that Vero will soon be the talk of the town and not just that either. Her line will debut in the US in 2008. You have ample time to take notes and make your sniffing lists.



Pic of Vero Kern and bottle of Rubj provided by Vero Kern
Pic of Johhny Depp courtesy of johhnydeppfan.com

Fragrant news: Marc Jacobs community online for his new scent Daisy- win gifts!

Perfume Shrine brings you the chance to make the acquaintance of a new scent and win gifts, promo material and generally be at the cutting edge.
Marc Jacobs is launching his new fragrance, Daisy, next month. To accompany the launch of the new scent, there is a fabulous, exclusive online community on Daisy Marc Jacobs. At this point the site is invitation only, allowing perfume, beauty, and fashion fans to be the first to experience the new site and to be at the forefront of the network.
The new scent is touted to be

"a sparkling floral scent - fresh and feminine, with a touch of whimsy. A modern vintage that embodies effortless charm."

It is featuring top notes of wild strawberry, violet leaves and ruby red grapefruit, while it has a heart of gardenia, violet and jasmine petals on a base of vanilla and musk. (Sounds pretty!)
Daisy will come in an eau de toilette concentration at 1.7oz/50ml at 55$ and 3.4oz/100ml at 70$, as well as a shower gel (30$), a body lotion (32$) and a rich body butter (35$).

And now the good news! If you contact chloe.bee@mac.com mentioning you came through Perfume Shrine, you can be one of the lucky ones to receive a personal code that upon logging on to Daisy Marc Jacobs site will take you to the fabulous new community where you can win a Marc Jacobs handbag, promotional material and play around getting to know the new scent.
So don't miss your chance.


Pic comes from Bloomingdales.

Fragrant presentation: new Bond no.9 scents ~ Andy Warhol Silver Factory and Saks 5th Avenue

Bond no.9, the New York city downtown brand is about to spoil us with their latest releases that are destined to become cult items, as they exploit iconic images of America: Andy Warhol is the inspiration behind Andy Warhol Silver Factory and Saks is the luxury megastore behind the new scent Saks 5th Avenue, exclusively commissioned for its customers. The new scents will officially launch in the autumn (for Saks) and winter (for Silver Factory), but here is a little preview for our readers at Perfume Shrine.

Bond no.9 is bent on starting a series of Warhol collectibles of which Silver Factory will be the first one. On the bottle’s surface there is a graphic image inspired by one of the pop artist’s most recognizable icons: a boldly re-coloured rendition of the Campbell’s Soup Can, as created by Warhol in a series of his Campbell Soup Can silkscreen paintings in 1965 (apparently he also ate the soups!). Only now, the bottle takes the dissonant colours of turquoise and purple with a silver lining all around.
As Warhol once said “Another way to take up more space is with perfume. I really love wearing perfume.” (and to note, he requested to be buried with a bottle of Beautiful).
It seems though that people at the Andy Warhol foundation are also friendly to perfume, as Michael Hermann, director of licensing at The Andy Warhol Foundation said: “Working with Bond No. 9 represents a unique, unexpected, and exciting opportunity to introduce Warhol to an ever-widening audience.” The Andy Warhol Foundation for the Visual Arts, Inc. is a New York not-for-profit corporation established in 1987 which promotes the visual arts. In accordance with Andy Warhol's will, its mission is the advancement of the visual arts. The Foundation's objective is to foster innovative artistic expression and the creative process by encouraging and supporting cultural organizations that in turn, directly or indirectly, support artists and their work. The Foundation has given out over 1,700 cash grants totaling more than $70 million. You can read about it clicking here.

The Factory has its own history behind it, an illustrious, if not notorious, one. In operation from 1964–1968, Warhol’s original studio, hangout, and club central, it was located in a indifferent looking building on East 47th Street, yet it acquired visual uniqueness with its aluminum-foil walls. Those evoked silver-backed mirrors ~emblems of the narcissism that suffused the times, perhaps. The Silver Factory served as a galvanizing forum for artists, silkscreeners, actors, filmmakers, debutants, activists, hustlers, and misfits, all of whom somehow contributed to the creativity. It was here that Warhol emerged as an avant garde filmmaker, pop art progenitor, and all-around superstar.
The scent Silver Factory , created by Aurelien Guichard from Givaudan, takes those elements and weaves them into a genderless mix, which per the advertorial

is a smooth, smoky, spicy blend of interlacing incense (a key scent of the ‘60s), wood resin, and syrupy, seductive amber. But just to complicate things, we gave it a heart of jasmine, iris, and violet—a scent that Warhol was especially fond of. These slightly dissonant florals combine to evoke a metallic effect—that of warmed-up, molten silver, And then, for the merest hint of coolness, we threw in a handful of cedarwood.

The official notes in detail are: Citrussy bergamot, zesty grapefruit,lavender, non-shrinking violet (Andy Warhol’s favorite scent), intoxicating incense, sultry jasmine, metallic iris (supposedly smelling the way silver might smell) velvety-soft amber,syrupy wood resin, hinting of a raunchy breed of vanilla and cool but sensual cedarwood.

The Warhol fragrances will be offered as innovative 28% perfume concentrates ~in between eau de parfum and perfume extract at $230, for 3.4oz/100ml. Silver factory will be available only in the 3.4oz/100 ml flacon at Bond No. 9’s four New York boutiques, at www.bondno9.com, at Saks Fifth Avenue nationwide and at saks.com.

Regarding Saks 5th Avenue, the store has commissioned Bond no.9 perfumery to design specialty scents and there will be a feminine (For Her) as well as a masculine version (For Him). That way the iconic destination store located in the heart of Fifth Avenue, establishes itself through Bond no.9, as an ultra-sophisticated neighborhood unto itself.
According to Deborah Walters, Senior Vice President and General Merchandise Manager, Cosmetics and Fragrances, Saks Fifth Avenue:

“Saks Fifth Avenue is excited to be collaborating with Bond No. 9 on Saks Fifth Avenue for Him and Saks Fifth Avenue for Her. This will allow our customer across the country to experience the quintessential Saks Fifth Avenue scent. Everyone here at Saks is thrilled to be a part of such a unique fragrance collection of New York neighborhoods and feel it is such an honor to have two scents dedicated to our New York flagship.”

Saks Fifth Avenue for Her signals the return of the classic gardenia eau de parfum, given a chic contemporary twist with the addition of sparkling jasmine, a little tuberose and vetiver, along with smooth vanilla. This all-white bouquet captures the cutting edge essence of 21st century Saks, but also the eclectic downtown spirit of NoHo-based Bond No. 9.
Saks Fifth Avenue for Him is an elegant aqua scent, containing an initial dash of Sicilian bergamot for coolness, followed by cardamom, chili, black pepper, incense, baased on amber, guiacwood and cedarwood for warmth.

The bottles depict a pattern that consists of quadrants containing refined, deconstructed, and then reconstructed versions of the signature stacked-script Saks logo that held sway from 1973-1997. The letters now serve as design elements containing Saks’ “DNA” motif. (Visible, for instance, on the front of the Bond No. 9 flacon are parts of the “n” and “A” from “Avenue.”). The slender bottle is the Bond No. 9 superstar flacon, its circular centerpiece logo inscribed with both SAKS FIFTH AVENUE and BOND NO. 9.

The official launch is set for September 1st for Her and October 1st for Him and will be sold exclusively at Saks Fifth Avenue stores nationwide and at Bond No. 9’s four New York stores. Prices range for 3.4 oz/100ml at $185 and 1.7 oz/50ml at $125.


Pics from Bond no.9

Interview with a perfumer: Andy Tauer from Tauer Perfumes

People know Andy Tauer from his marvelous perfumes (click for reviews:L'air du desert marocain, Rêverie au Jardin, Le Maroc pour elle, Lonestar Memories and Orris), his informative blog and generous sampling program for all and his completely adorable character that simply slips through everything he touches.
It was thus with great pleasure that I interviewed him for Perfume Shrine one quite evening and he kindly provided us with an insight into the fascinating world of Tauer Perfumes and his mind.
Sipping Earl Grey tea and studiously going over his replies I can see just how attentive to detail he is, yet retains some spontaneity of character that accounts for his open nature.
Alors, then!

PS: Hello Andy! Nice to chat with you.
There is something that people have been curious about and ask me from time to time. Those who have been reading your blog know that you do have another job apart from perfumery. Yet you do dedicate a large part of your time and work into creating those lovely compositions that have perfume lovers going "ahhh" all the time. What prompted you to first start up on this?

AT: Hello to you and your readers! I started making scented alcoholic solutions a couple of years ago. I call them scented alcoholic solutions because know, looking back with a smile, I would not call them perfumes anymore. My first steps into the world of perfumery were rather embarrassing; hopeless trials to make something coherent with only natural materials. Later, I was introduced to Vero Kern, my perfumery friend and body in arms. Pascal Wehrle, the shop owner of Medieval art& vie in Zurich, introduced me to her and it was the beginning of a friendship at first sight. I owe her a lot: She introduced me (me being a chemist!) to the world of synthetics. And it was she who showed me how to turn "the light on" in compositions. Pascal Wehrle on the other hand, a dear friend since close to 20 years now, was the kick starter to make a fragrance for a shop, his shop. I was unemployed in 2004, having lots of time and no job for quite a while. It was his idea to come up with a scent for his shop where he sells (among other things) Moroccan crafts. Le Maroc pour elle was my first "commercial" scent, and it was born during dinner at my place. What followed is a funny story, still developing, somewhat absurd in a sense, never really planned. I tend -regular readers of my blog know this- not to take things too seriously. This attitude helped me a lot to cope with mistakes and try the impossible. Create and produce outstanding perfumes at a reasonable price.

PS: Indeed it is so. And you have been blogging for two years! Do you find blogging on perfume to be a reward unto itself? Readers compliment your candour and your letting them glimpse into the creative process (I know I do!). For you personally, is it rewarding to share these thoughts? Do you appreciate the feedback or get ideas from readers?

AT: Looking back, it was the internet and a somewhat personal online presence in my blog that made all the difference. Again: I had no plan and started a somewhat naif blog, because I liked the idea of sharing thoughts and ideas. Later, I got to know part of the perfume lovers community and I liked the idea getting folks involved. To blog has become important for me. Sometimes, when writing about a trial and the disastrous result, I get new ideas by just writing about it. I love it when my readers comment and bring in their ideas, or wishes.
Of course, at the end of the day, I will always follow my nose and my own vision for a new fragrance. But I remember for instance Maria B.'s comment on a frankincense trial, wishing more patchouli! Which at the end turned into a new twist. Sometimes, perfume lovers comment on something that I would not have expected. For instance: I published a prototype picture of my new Lonestar Memories label for the flacon. I got -contrary to what I expected- somewhat negative comments. Thus, I
decided to come up with alternatives for the label and have folks vote on it. Finally, although I am not a native English speaker (the blog is in English), I love to write. It helps me to get along with "la condition humaine", to deal with life.

PS: Yes, I think it helps us all. Now, a question I always ask when dealing with perfumers ~ do you find that the quality of the ingredients is of lesser, equal or greater importance than the innovation or beauty of the formula? In short: could one create great art with cheap paints or great music with garbage like Stomp do, if we translate the concept in perfumery? Or is this impossible?

AT: You know~ I always use the analogy to painting. Creating fragrances is like painting with scents and molecules. Maybe this analogy is close to me because I like to paint. At least I did when I had more time. I have no doubt that you can leave a great painter for a week in the desert with nothing else than water, food, char coal and a nice flat stone to draw upon with the coal. At the end of the week you will find a masterpiece in the desert.
{At this point I find myself nodding in agreement.}

Now, to answer your question, we might want to look for another analogy: Music. The perfume formula is like the notes on a piece of paper. To make a symphony alive you need musicians and instruments. Good musicians and good instruments. The music that you hear is then the manifestation of the notes on paper and -to finish the analogy- the fragrance you smell is the materialisation of an idea, written down as formula. You need a good formula to make a good scent, coming up with the formula is the creative act. The better the formula, the more robust it is, allowing for minor quality of certain ingredients. The shorter the formula the more difficult it will be to compensate missing ingredients quality.

And then he animatedly goes on to express himself more clearly saying that a perfume formula is robust when it allows for small changes in ingredients (whether this is amounts or quality) without major changes in the detected scent quality. Therefore it MUST be robust !he stresses that~ otherwise its production would be difficult.
I have no problem understanding that. It seems logical enough: The more robust a formula is the more it will allow for individual components to be of minor quality. It seems therefore to be that a good formula allows for minor quality of some (not all!) ingredients. This explains some comments on niche or upscale perfumes that talk about synthetics that yet manage to smell terrific.

But then {he goes on}: Can you make a masterpiece with cheap stuff in perfumery? I don't think so. Can you make good perfumes with cheap ingredients? Yes, for sure! Can you make dreadful perfumes with the most expensive ingredients? Yes, unfortunately, yes.

PS: This is often the pitfall of many! {I laugh}

AT: Maybe one last aspect: It depends what you want to do with-let's say: Jasmine. You need it to round up edges and give a little twist, then you might use your everyday jasmine, pumped up with some synthetics. If you want your jasmine to dominate and be a shining column, holding your fragrance together, you might go for the Moroccan quality.

PS. Since you mentioned jasmine, and this is probably something that you get asked all the time: what are your favourite notes and ingredients? Do they evoke something particular for you or do they pose some technical challenge that makes them intriguing to work with?

AT: Well, I feel I change my favourite notes like my shirts. One day it is frankincense, one day vetiver or okoumal. But I have my notes I always come back to. I love my woods, and I love my rose and ..jasmine. When composing I always try to integrate new notes, and while doing so I learn how to master them. But like for every perfumer things boil often down to the usual suspects. And I must admit: I still love my naturals. These natural extracts are so inspiring. One day you snifffrankincense and you discover the terpene like citrus line. One day it is the hint of a tar note. I often get natural oils and absolutes and concretes, knowing that I will never build them into a scent, but I use them for inspiration.
There are, however, a few scents that I hardly ever work with: Styralyl acetate is one of them. I just don't like it. Thus, I skip it. I know it, but I don't use it.

PS: Can't blame you! It's hard to work with something one doesn't like. Regarding composition: Do you have some prototype in your head when composing? Or do you go along with what your nose is telling you to do? I have read about how Jean Claude Ellena is never testing things in the lab, but just pops his notebook out of his pocket and writes down ideas of accords and percentages and ratios of molecules and ingredients and then gets the assistants at the studio do the mods. Do you find yourself distanced from such a practice or not and why?

AT: Sometimes I wished I had an assistant, a busy bee, mixing what comes out of
my head, like Mr. Elena and most perfumers have. Well, I have not and there are advantages. It helps you staying close to the matiere premiere, the molecules and naturals. I usually start by thinking. How to reach a certain idea. I then sit in front of the computer, type in the formula in Excel, that does some calculations and tells me for IFRA restricted ingredients where the limits are and then I print it out and start to mix. While doing so I sniff. Often I follow the Excel formula blindly and start modifying once I have the mixed soup in front of my nose. But, when mixing, I allow myself to also follow my instinct or intuition and change things on the go. Usually, when done, I add a little drop on my hand, because I am impatient, to learn how the scent develops on the skin. But as I use a lot of naturals in my compositions, I must allow my soups to mature for at least two weeks before I can tell how a new mixture behaves. That's why things need time in perfumery.

At this point I interrupt to revert to the recent IFRA restrictions that have plagued the perfume world with dismay and raised so many questions.
He wants to be fair. He clarifies obligingly.

AT: Here, we need to cool down and look at IFRA (and other regulating bodies) in an open minded and in a fair way. I feel a lot of missunderstandings are around. Let me use an example: Oakmoss extracts.
If you want to sell perfumes in the EU countries, you have to label oakmoss
extracts, if the amount of oakmoss is beyond a threshold. There is no way around it. But you are free to use as much oakmoss as you would like in your fragrances! Thus, for us niche perfumers, this means a lot of freedom. I think this makes sense. It allows consumers who are sensitive or allergic to oakmoss extracts to make a decision based on facts. I want my customers to be able to make this decision. Most consumers do not worry about these declarations because they are not sensitive. And, because many EU label compound are present in naturals (like linalool), in a sense, a long EU declaration is almost a sign of quality! Contrary IFRA (IFRA LINK) the International Fragrance Organization: If you follow IFRA's recommendations you should not use more than 0.1% oakmoss extracts in your fragrance. Right now this is considered a safe level, at which no sensitizing happens. Now, this is a pity, of course!, and many of the big classics used oakmoss at higher concentrations. What to do now? If a perfumer does not want to follow IFRA's recommendation: He or she is totally free to do so. There is no law binding us niche perfumers to follow IFRA. I tend to follow the IFRA recommendations, because most make very much sense to me; most of them consider toxic, cancerogenic or sensitizing compounds. And so far, I have not reached a limit in expressing myself. Later, this might change, because IFRA is very much guided by big companies, having specific needs that are less important for niche perfumery.

This is very enlightening and encouraging at the same time I have to admit to him.

PS: From your own creations, is there one that holds your heart above the others? Why?/why not?

AT:There is one baby I love the most: L'air du desert marocain. I love it on the W.-factor (my friend), and I still admire the composition. I find it really well done and others seem to find this, too. So far, L'air du desert marocain is the best seller. Maybe I love it for this reason, too!

PS: {laughing} Touchee!! What are the iconic perfumes that made you dream and which are the ones you admire youself?

AT: I love the classics and also some exceptions. One of my favourites is Knize Ten, a leather fragrance with a perfect composition. Then there are the good old Guerlains, or Carons. One exception is Series Red, Palisander from Comme des Garcons. I love it for somewhat unclear reasons! Most of the stuff that comes out these days on a weekly basis, I find not good, I must admit. Hence, I have a little bit given up sniffing these new editions. I rather focus on my Jicky and try to learn there.

PS: Is Eau d'Epices you informed us on your blog the only new perfume to expect for now or are you toying with other things as well?

AT: Well..... Honest answer? I do not know. I have my doubts. The W.-factor, my friend, tells me to go forward with the Eau d'epices. But time will tell. I have not made my mind up. There is no need to hurry things. There are a few fragrances in work, either in batch mode or rather actively. Two of the almost finished scents are the hyacinth/mechanic and the frankincense. But again: No hurry. I like to let my fragrance prototype sit for a while. And then, after a few months, I look at them again and make up my mind.

PS: Glad we cleared that up. So...aces up your sleeve! And your plans for the line in the future? Regarding additions, possible limited editions, distribution and positioning?

AT: My plans are very specific as far as my time is concerned that I devote to perfumery and building the business. By end of October I will reduce my other "normal" job. With more time at hand I want to follow some ideas as far as distribution channels are concerned. (And I want from time to time a free weekend..) But very carefully. I do not want to be present in too many places and I have a set of excellent distributors right now. But a perfumery here and there might not harm. About adding more fragrances to my portfolio.Hmmmm...... Sure there will come more. Sooner or later. But -as mentioned before- there is time. If I think of L'air du desert marocain and my zero marketing so far, then I feel that there is a huge untapped potential. Of course, it is fun to create perfumes and then think about labels and packaging. And bringing a new scent to the market is really exciting. But from a business point of view, I should not forget my babies that are sitting on the shelf already.


We stop here this interesting discussion with the promise to catch up when his Eau d'epices is finally out.(Of which I have been privy of testing and I can tell you dear readers, he has another hit on his hands! But more later on!).
I can safely say that knowing a little of Andy Tauer has been great and it was very rewarding talking to him. I just hope he is as satisfied from this glimpse into his world as we are. Thanks Andy!



Pic of Andy Tauer by himself.
Pic of Flyer for Reverie au jardin by Andy Tauer