Thursday, June 25, 2009

Optical Scentsibilities: Faces, faces, what's in a face?

Perfumery is 70% image, 20% sex and only 10% composition, a fact scientifically proven at the Research Institute of Elena's Holy Shrine on mount Hymettus. I am pulling your leg of course, trying to inject a funny note in what is something that has always impressed me as signigicant in actually having the desire to actually sample a fragrance that is fronted by it. I had admired the Clinique approach of highlighting only the product in the ad for quite a long time (right till Happy that is). Certain faces have the potential to deter us, rather than entice...



Case in point, for me, the English actress Sienna Miller for the launch of Boss Orange, a new feminine fragrance for the German collossus which is launching this July.






Sienna is cute and possibly a nice person if you get to know her (not that I stay awake with that thought, mind you) but she has gained more popularity for having gained popularity via the tabloids than anything she has acted in! Then again I haven't been impressed with a Boss fragrance yet, so this is small potatoes in my personal universe. Might I also add that the bottle looks really, heinously ugly??

On another multi-European juncture, the Italian designer Alberta Ferretti has enlisted the help of benign giantess Claudia Schiffer for the launch of her first eponymous perfume (seriously a dent in the fragrance cosmos?) and it will be her face that will adorn the ads and launch a thousand ships....eh, bottles.

Frankly, Claudia (like Heidi Klum) has never done anything for me and in more intimate moments I call her The German Frankfurter for her spiciness and sheer zinginess on the palate! But perhaps a lot of other people might disagree with me and I have to admit she photographs well, most of the time. I really miss her kittenish Guess by George Marciano photographs that launched her career all those years ago though...

Pics via elleuk, zimbio and djanecouture.wordpress.com

Scent Systems fragrances & Oeillet: fragrance review

Your perfume wafts me thither like a wind;
I see a harbour thronged with masts and sails.
Still weary from the tumult of the gales,
and with the sailor’s song that drifts to me
are mingled odours of the tamarind,
and all my soul is scent and melody. ~Charles Baudelaire
Scent Systems is a company founded by Hiram Green specialising in all-natural fragrances, which were developped by professor George Dodd. Dr.Dodd has worked as a consultant for various international companies whilst at the same time pursuing an academic career at the University of Warwick (1971-1994). He can claim fathership of the electronic nose technology, since he established the UK’s only Smell Research Group at the University of Warwick in 1971, specializing in 'firsts' to create the worlds earliest electronic noses. He also founded the Olfaction Research Group (the only smell research group in the UK) and organized the world's first conference on the Psychology of Perfumery before moving to the Highlands in 1994. There, he established Aroma Perfumes and Aromasciences in a croft at Loch Awe in Wester Ross. In 2005, Dr.Dodd developed the Scent Systems bespoke perfume service and recently developed Scent Systems first ready-to-wear perfume collection.

The floral collection includes Jasmine, Tuberose, Rose, Oeillet (carnation), Wild Violet & Tuberose.

The Scent System fragrances are quite unusual and need to be approached with some apprehension: These are not intended to be a realistic approximation of the blossom baptism they got, but rather an interpretation of the idea of the flower in a manner which I haven't been accustomed to even in natural perfumes which have been featured on these pages. It's as if they're dawning from the pages of an old botany compedium with gothic images of stamen and chalice.
All-natural perfumes usually present an approach which necessitates time on the part of the wearer, contrary to commercial perfumery which utilises attractive top notes to grab you instantly. They usually begin on a very intense, thick and pungent aroma upon first sniff, then unfolding their complexity in billows of sensations that often remain on the blotter for days and weeks on end creating desire and longing. Indeed natural perfumes often gain complexity with time, because the natural maturation process continues in their flacon, advancing like a good millesime of Chauternes. "Once you taste a fine vintage wine, you fall love with its sheer richness of sensory experience, and you notice a lack when you indulge in a cheaper version; even though you have previously enjoyed this cheaper version. The same applies to fine perfume", as George Dodd confided to Sniffapalooza Magazine. Still, these fragrances at hand present their own little challenge and they are built on a clash of opposites which like passionate people argue and make up continuously, their prominent characteristic being texture.

For me, the most interesting in the lot was Oeillet. Carnation is a flower sadly underappreciated, often associated with funerals (alongside lilies) or used as a filler in a bouquet of more flamboyant beauties to cut down on costs. Yet its peppery, spicy aroma is having more carnal and earthy intentions than the afterworld to which we assign them. In ancient Rome carnations were referred to as Jove's flower, Jove being the God of Love, while I still recall the fiery flamenco dancers in Andalusia tucking one behind their ear as they clapped their hands to a frenzy to accompany their passionate dancing. I even recall how as a small child I was transfixed by the intensely, intoxicatingly fragrant white carnations we had potted in my bedroom's balcony and how often instead of the sword-like leaves I thought I was cutting for my night-stand, I came face to face with same-hued locusts in my palm! The pale shade of the blossoms, intensely so under the hot glaring sun, seemed at odds with the scent of the multi-petalled flowers that appeared prematurely wrinkled to my eyes, like a woman who has weathered life to become who she is. When some grain of another variety landed in my jardinière and "contaminated" the white carnations coming forth with a tinge of red at the outer ridge of the petal, somehow things seemed to take their proper meaning and fall into place puzzle-like upon finish of the last remaining bit. This was how carnation should look, a red-hot ribbon on the edge of cooler white volants! Little did I know that in the language of flowers it stands for unrequited love...

I have since long scoured classic perfumes for their almost arousing, erotic effect they provide thanks to their inclusion of a carnation note. The classic treatment of carnation in French perfumery is best exemplified by Caron, in which the allied forces of eugenol and isoeugenol molecules create the dazzling clove-y note which appears in Poivre extrait and in its Eau de Cologne Poivrée equivalent Coup de Fouet. The passionate aspects are also evident in Bellodgia, a multi-nuanced rich floral of epic proportions. Another direction is the smaller facet in Nina Ricci's classic and tender L'Air de Temps, given flight thanks to an overdose of salicylates. But while in those fragrances the peppery note of carnation is coming up like a jolt to tingle the nose naughtily, here in Oeillet by Scent Systems it unfolds under a camphoraceous and acidly green joli-laide impression that reminds me of the comparable treatment that Serge Lutens and Christopher Sheldrake saved for tuberose in the agonisingly beautiful Tubereuse Criminelle. The mysterious effect is according to the perfumer due to a natural-occuring aldehyde which harmonises with the textural facets of the carnation note.
The quest for a natural carnation absolute is difficult since only a few manufacturers worlwide provide it and in some cases the crop essence is contaminated with tiny traces of some acetyl-pyrazine molecules which result in a nutty off aroma. In Oeillet George Dodd told me they source a special absolute from India, which as I attested through personal sampling, indeed unfolds differently than most carnation scents. Garlanded around it is a very spicy absolute from Basmati (another Indian and oriental scent note), the absolute oil from the ylang-ylang flower (quite different from the ordinary essential oil) and the absolute oil of rose centifoflia. The ‘heat’ aspect of oeillet is given by a blend of unusual spice oils including cardamom. The interstructural play of hot and cold is at the core of the fragrance and accounts for much of the charm of the atypical composition. The coda of the perfume is supported by an invisible warmth that melts on skin becoming cozy and soft like a soft pashmina put on chilly shoulders during an evening out in Kerala to harvest the humid night-air and its cornucopia of aromata.

Scent Systems are having a summer sale right now: "All full size bottles of our ready-to-wear floral perfume collection are reduced 20% percent for a limited time. We have also decided to extend this sale to include a reduction of 20% on our bespoke perfume gift vouchers and bespoke perfume refills. Our bespoke perfume gift vouchers have no expiry date; therefore, they can be purchased during the sale and redeemed any time in the future. Sale offer applies to online purchases from the Scent Systems website only. Sale ends June 30 2009 or until supplies last.". Click this link to claim your discount.

And a draw for our readers: Leave a comment for a full sample pack of the floral collection by Scent Systems!

The winner of the draw...

....for a deluxe Ubar sample is Lian! Please mail me with your particulars using the contact email in profile, so I can get this out in the mail for you soon.

Thank you all for your participation and stay tuned for the next one!

Wednesday, June 24, 2009

Who Wants to Gag the Blogosphere?

Today's post comes with a bitter aftertaste. It was with surprise and alarm that I was informed by Octavian Coifan, the blogger of 1000 fragrances, that his blog was reported to Blogger regarding his recent posts about the relationships and possible "borrowing" between the new Guerlain Idylle and Coty's previous work from 1922 of the same name.
Apparently the legal team at LVMH decided that the postings were too accusatory and decided to bring out the big guns, reporting said postings and demanding they're taken down; otherwise Octavian's account would get deleted by Blogger.
Octavian has posted about the incident and about his decision on his blog, but I wanted to bring some questions to you, hopefully igniting another stimulating discussion:

1.The function of reporting a blog on Blogger exists for the following reasons: pornographic content without prior warning (non applicable in this case), copyright infringement (non applicable in this case) and libel/defamation. It's the last bit that was considered applicable according to LVMH but non applicable according to my humble opinion and here's why. The Merriam Webster definition of libel states: "A written or oral defamatory statement or representation that conveys an unjustly unfavorable impression. A statement or representation published without just cause and tending to expose another to public contempt." Nota bene the "unjustly unfavorable" and "without just cause". But the thing is Octavian posted info and photos of the comparison! Besides Idylle by Coty is mentioned in Art & Fragrance Rapport Annuel 2007 as well as in Perfume Intelligence Encyclopedia. Therefore it's nothing new, it's in the public domain for long and he was the one connecting the dots. Does it transpire an adage of the "let sleeping dogs lie" nature? Is this a case of "all is well if no one points it out for others to see"??

2.Other people in the French blogosphere, such as Jeanne from auparfum.com and Mechant Loup of Olfactorum, had posted the preview of the new Idylle bottle and presentation before the original release (Grain de Musc reports the original source was Les Échos owned by LVMH! Stratégies, a business monthly) and were asked by mail to take them down, which they obligingly did {edit to correct: Mechant Loup just informed me that he had the picture taken down through no action of his own, apparently through direct intervention of Blogger itself!}. Octavian was more drastically met. Why is that? Did he go too far in his pointing out the shorcomings of recent LVMH offerings and general practices? It can be argued that he has also greatly contributed to the grandeur of the perception of Guerlain from the perfume-loving community with both his appraisals of older scents as well as newer ones. And the gravitas of the praise is exactly in place due to the existence of criticism where it's due!
Besides, how far is "too far"? And most importantly WHO decides on that last bit? As a Greek by birth, the place where democracy was originally conceived and founded, this is deeply scathing to my very ethos, to my very core. In times where E-democracy is manifesting itself, when the Internet and the blogosphere are viewed as a platform and delivery medium for tools that help to eliminate some of the distance constraints in direct democracy, this is deeply against the times and denotes lack of grasping of current sensibilities. Which brings me to my next question.

3.Who in their right minds thought that such an action was a sensible move in PR terms? The likeable madame Sylvaine Delacourte, artistic director of Guerlain, has been receiving lots of flack for the recent creations of the house (and I admit although I personally liked some, I didn't like all of them) but she was unaware of the Blogger intimidation and to her credit she has confirmed so publicly on Octavian's blog! Why is there such a lack of communication and handling within the firm? This makes a highly placed person feel like a puppet and all the rest of us like viewers of a train-wreck and I am sure she does not appreciate it, nor do we. This also shatters the wonderful prospects we have tried to establish between the blogosphere and the historic house, starting a dialogue in which for once we could be heard!
After all, brands do read us and since Guerlain recently copyrighted the name Loin du Tout just after our review (I am eagerly expecting Lancôme to follow with Kypre), then it means that we blogggers can provide some sort of direction even inadevertedly. Is it worth losing that?

4.What is most alarming is not that big firms have gone after bloggers. No, this has happened again with Pere de Pierre and some objection regarding the authoriship of Lutens fragrances; this has happened to The Non Blonde when she posted about receiving some intimidation from PR companies regarding a lipstick; and there is also the infamous incident of independent perfumer Liz Zorn and her scent name "Peace" objected to by Bond No.9 and their own copyrighted "Scent of Peace". What is most alarming is that it was Blogger involved, a Google platform that has happily catered to the lion's share of blogging writers who wanted to self-publish due to its ease, good infrastructure and free publishing status. Accepting grosso modo a complaint without some logical delay in fair evaluation of the reported blogger and his specific posts equates accepting the word of the behemoth (or anyone really) against the little guy. And this means that there is a shortcoming of democracy once again...I find that last part most devious, most obscure and ~aside any overdramatisation~ truly alarming!

Let me terminate in a very American parable: As Benjamin Franklin was exiting after writing the U.S. constitution, a woman asked him "Sir, what have you given us?"; he responded "A republic ma'am, if you can keep it".

If we can keep it...

Tuesday, June 23, 2009

Eau Flirt: Can a Perfume make you appear more attractive?

"Another Harvey Prince perfume, to be released this fall in Canada, claims to be able to make women more attractive to men. Called Eau Flirt, its formula is based on widely published studies conducted by neurologist Alan Hirsch at Chicago's Smell and Taste Treatment and Research Foundation. He measured penile blood flow in men in response to particular smells, and found the most effective combined the scents of lavender and pumpkin pie.
The press material for Eau Flirt describes its scent as a blend including "sweet and fruity top notes, floral and spicy middle notes, woods and musk bottom notes, combined with vanilla and pumpkin essences"--sort of the perfume version of pumpkin pie and lavender.
A third scent to launch in 2010 is called NYC 10021, the New York postal code of the rich and successful, a la Beverly Hills 90210. Ramani calls it "the sweet smell of success."
You can read the rest of the interesting article by Marta Gold on Canada.com here.

Might I remind you that Harvey Prince & Co. is the company which brought us Ageless Fantasy, the fragrance which purpotedly makes you be perceived as roughly 7 years younger; and wondoursly enough has people on the payroll checking blogs whenever it's mentioned and reply as "casual" commenters to its defense...(It's been done).

But the real question is: Is perfume merely an aspirational thing that like the proper shade of blond or the right size implants should make us conform to a "predigested" ideal of how we should be perceived? (Young, attractive, successful, whatever...). If it is truly a work of art, shouldn't it hold only aesthetic values and not be dumped down to pragmatic goals?
This is a major discussion and I am inviting you to share your views in the comments.

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