Basically they all look like they're shot by the same director (Are they? If anyone knows, please chime in).
Yes, really, they do.
They invariably remind me of the stylistic approach of two movies: The Virgin Suicides (with its nubile girls aplenty) and Blue Valentine (true life dystopia condensed in two hours or less). The trouble is those are sad movies, I mean really sad. Did I mention they're sad? (And they're absolutely great, go watch them! Like right now).
I can see nothing of the thought provocation that Eugenides's book (on which the movie was made) sparks or Cianfrance's darkish realism in the actual Marc Jacobs fragrances, you know?
Obviously lots of other fragrances have used visual and artistic references which do not correspond 100% to their actual scent (you can find several in our articles under Advertising) but at least they hinted at something a bit less uniform, less mass generated, less dull than the Jacobs brand is churning out. I don't know, maybe I'm grumpy today, what do you all think?