“One of the things I find most frustrating about the way whisky is described is the level of parochialism with the terminology used - things like ‘peaty’ or ‘Christmas cake’ don’t really mean anything to an audience where peat doesn’t exist, or where there’s no such thing as a Christmas cake”.
Thus muses Roja Dove, the creator of the Harrod's Haute Perfumerie who collaborated with David Cox, director of brand education at The Macallan, producing The Macallan Aroma Box, a collection of 12 scents that help whisky drinkers identify the olfactory highlights in the distiller’s range of products. The Aroma Box looks a lot like a perfumery education scent kit, full of phials with individual "notes" or "bases" so as to acquaint oneself with the different ingredients that go into fragrances.
In this scent kit, the first 6 scents showcase the more common characteristics of whisky, arranged in pairs of opposites so as to provide an education by contrasts to the nose. The next 6 phials represent Dove’s interpretation of the essential sensory character of The Macallan matured in Spanish oak, sherry seasoned casks and American oak casks, seasoned with both sherry and bourbon, thus experiencing how wood affects the colour, flavour and fragrances of the finished product.
Candice Baker, will present The Aroma Box, at The Macallan Maturation Zone during this year’s FNB Whisky Live Festival, which is taking place in Cape Town and Johannesburg in November 2011. [Cape Town International Convention Centre from 2 – 4 November (18h00 to 22h00 daily) and at the Sandton Convention Centre, from 9 – 11 November (18h00 – 22h00 daily)].
Showing posts with label scent kit. Show all posts
Showing posts with label scent kit. Show all posts
Tuesday, September 13, 2011
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