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It was just the other day that the thought of Megan Fox and perfume ads seemed too hot to handle (Actually it was a suggestion of my reader Barbara commenting on the latest Bvlgari ad with Kristen Dunst posted here). And now we find out that the foxy ms.Fox is starring at the latest Armani perfume commercial for Armani Code. Well, naturally! She was the body (and gorgeous face) of the Italian designer's underwear campaign. It was inevitable that such a contract couldn't be limited to that. Perfume advertising offers such tantalising opportunities for such hot & hip celebrities.
The fashion house describes the Armani Code scent as a "sexy, femme fatale kind of perfume—a woman's mysterious code of seduction revealed." And the ad campaign took the form of a story in which "a man and a woman are looking for something they cannot identify. Still, despite fighting attraction, they finally surrender to the power of seduction. The mystery deepens even more as the story stops somewhere since the two seem to vanish when their eyes meet.
However, a new chapter of the Code Saga will open and the intrigue will continue in the Armani Code Sport ads. This tells the story of the power of a man's body, magnetic as it moves under the surface of the luminous swimming pool at night, a woman waiting for a man. The two cannot escape as seduction is a danger that is worth it. " [source] May I say, yawn...haven't we seen this scenario a trillion times already?
Now that I see some of the first shots of said advertisements, I can't say I can muster much enthusiasm either. There's a hard & plastic quality in the fake fringed bob, a sort of aimless passivity on the part of the naked male, an atmosphere of risque sexual thriller of the early 1990s (I am waiting for either Sharon Stone or Melanie Griffith creeping out from the urban landscape behind the LA rooftop) and a general feeling of an opportunity missed...
What do you think?
ad photos via
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