The Stench of Dead Celebrities

Like a modern day Cole Sear "I see dead people". Only it's not in the real world (well…), but on my TV screen and when leafing through the latest glossies. No, it's not my Sixth Sense coming through. It's just that perfume and beauty companies (and not only) have been using famous people long deceased like crazy lately. Is this a symptom of an ephemeral star system that self-mutilates by creating vulgar scandal after scandal and lacks the distance necessary to create glamor or is it something else?

miniature porcelain skulls via Pinterest originally

I wrote a longer piece on Fragrantica exploring just this link between dead celebrities and pivotal commercials that use them. You can consult it at this link and feel free to comment there or here. I'd be interested in your views.