Men's Fragrances to Capture (This) Woman's Heart

Evaluating a masculine fragrance is always harder than evaluating a fragrance that is divested of its loaded semiotics of gender, or which appeals to my own femininity heads on. At least I can asses femininity first hand and dismiss the hyperbolic claims of modern advertising with a wave of a well-manicured hand. But what happens when the claims to "assured masculinity" (surely that has a genetic component, so it's not much of a choice most of the time) and "assertive fragility" (or any such oxymoron) are brandished in advertorials? Do they make sense, do they reflect themselves into the scents in question, do they influence my own response on them? The fact is that masculine fragrances, especially in the designer segmentation, are getting sweeter and sweeter by the minute, no doubt following modern ladies' launches which have familiarized modern women with an excessive amount of sugar. 

This, in and of itself, clashes violently with the butch, macho images that sometimes accompany these fragrant launches and confuse me. Other times they're tongue in cheek, and when sprinkled with a good dosage of spices, I get intrigued and in rapt attention despite the sweetness. They're literally tens of fragrances aimed at the more assertive (so the stereotype goes...) sex which I love and would jump the bones of...from Santos de Cartier Cartier (vintage), L'Instant de Guerlain pour Homme Guerlain, Habit Rouge Eau de Toilette Guerlain, and the classic freshness of Vetiver Guerlain, to the subtlety and finesse of Eau de Monsieur Annick Goutal, Equipage Geranium Hermès, all the way to Encre Noire Lalique and the powdery orientalist of Noir eau de parfum (for men) by Tom Ford.
But in general I find myself revering to more retro fragrances when opting to embrace a masculine side. Oddly enough, these are also the ones which make me want to wear them on myself too, with few exceptions. 

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Givenchy Gentleman (1974) by Givenchy 

One of the best examples of this is the vintage edition of  Gentleman (1974) Givenchy, a fragrance so seismically changed in the reformulation of the new edition, that it is an entirely different fragrance bearing the same name., i.e. Gentleman (2017) Givenchy. The former is patchouli heaven for those who appreciate that hippie note in their scented grooming, but it is the coalescence with the Cuir de Russie leathery, tarry aspects (bitter facets with sharp citric nuances, and a smattering of earthy civet) and with trickled honey that makes it truly irresistible. Gentleman by Givenchy blooms and blooms on my own skin, and it's even more ravishing and irresistible, if you can believe it, on masculine skin thanks to its generally higher surface temperature. It's one of those retro fragrances that makes me wonder "What were they thinking?" when the news of the change reached me. If you have a bottle of this vintage in your arsenal, consider yourselves lucky indeed. Just don't over-spray, it's a man of few words. 

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Antaeus by Chanel 

Everyone mentions Egoiste Chanel when women and masculine fragrances are uttered in the same breath, but I find that the under-rated Antaeus Chanel is the better example. Thankfully Antaeus is among the releases in current production, and although it's a bit thinned out compared with its glorious past, it's still very good, tremendously sexy, and assertively powerful. Its trail of animalic warmth, thanks to a generous helping of castoreum with a subtle vanillic undercurrent, which matches exceptionally well with the labdanum resin, almost makes it moan with pleasure. In fact in blind tests when fragrance consulting with women it never fails to raise that "oh my" reaction with the ladies fanning themselves...

There is an important component of aromatics in the mid-section which temper the animalic oomph and make it escape the modern hysteria for bodily odors. It might be this which makes me comfortable in wearing it myself, to high compliments, I might add. This 1981 creation by Jacques Polge is among the very best in the Chanel portfolio and that's saying something. 

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Dior Homme for men by Christian Dior

Never mind that Dior Homme is everywhere, that it is one of the most interesting masculine releases of the last decade, and its flanker fragrances are also excellent, because the formula brings a most unusual iris root note, halfway between face powder or retro lipstick and dusty dried flowers, into an otherwise masculine formula. It doesn't surprise me that many women love it and love wearing it themselves; it's the most approachable from the lot. The iris in Dior Homme alternatively takes on facets of soft skin powder, like the one used in hipster barbershops, of powdered cocoa, and of ambery starch. It's a soft, soft, sooooft fragrance but it retains a hint of freshness, which I consider a very enticing and key component in fragrance in general. You don't want to be totally smothered into a cotton cocoon, after all, when in a social rendez-vous, you want to be able to breathe and appreciate the (hopefully handsome) view. 

Givenchy: time for classics again?

According to industry rumours, Parfums Givenchy are scheduling the relaunch of many of their classic fragrances in limited editions to celebrate the house's 50th anniversary in 2007. Ultra elegant Hubert de Givenchy is no longer head of the house to rejoice, but I bet this would be good news all the same. In the last decade due to dubious launches, especially since the company was acquired by the LVMH Group, parfums Givenchy were seen as a poor relation to Christian Dior, Chanel and Yves Saint Laurent. The latest offering Ange ou Démon did not help in this regard, I'm afraid, although the reviews for Amarige Mariage are leaving some leeway of hope.

In this day and age the most prevalent products on Givenchy perfume counters and their best known perfumes for women are Ysatis, Amarige, Organza and Very Irrésistible. Recent attempts to spin a special yarn of quality resulting in the Harvest series of 2005 (issued however in 2006) for the above perfumes, highlighting the one pivotal flower in each of the compositions with an exceptional harvest of blooms for it -namely mimosa for Amarige, jasmine for Organza, and rose for Very Irrésistible- have met with some lovely results; my favourite out of those has been the Organza Jasmine Harvest, a trully deep floriental that is redolent of the jasmine bush. Ysatis Iris had preceeded them in 2004, but the marketing behind it did not focus on the wine-harvest connection, an aspect they have wisened up to.

In an effort to satisfy news-thristy department stores audiences the house has become tired and full of "flankers"; industry name for perfumes that follow in the wake of a previous successful release capitalising on the name and exposure of the original in order to generate more interest in the brand. Such a case it proved to be for Insensé Ultramarine (1994) Xeryus rouge (1995), Extravagance d'Amarige (1998), Amarige d'Amour (2002) , Hot Couture white collection (2001), My Couture (2002), Pi Fraîche (2001), Insensé Ultramarine Ocean spirits series for men (2002), Insensé for her (2004), Insensé ultramarine beach in Boy and Girl versions(2006) and countless others. All in all a staggering 61 perfumes in as much as 49 years, of which only 9 were issued in the first 30 years of the house's history!! That means 52 launches in the last 15 years!! (if we consider the fact that Amarige was the 10th, launched in 1991). Think about it. It's preposterous.

Many of those did not even register, not making one tiny bleep on the radar, which is quite natural when one is faced with such a wide selection of fumes to choose from. The mind boggles and the nose stops to function properly at some point. Not to mention that a perfume counter can accomodate only so many bottles before it looks like a bad case of a discount warehouse.

The most interesting and unique offerings yet have been discontinued or are very hard to find: Givenchy Gentleman, a sturdy leather/patchouli woody of 1974, and Organza Indecence of 1999, a deep cinnamon vanillic composition that proved very popular in the US, and of course the citrusy classic Monsieur de Givenchy of 1959, the one which was kept into production because it was mr.Hubert's personal scent, are all such cases. However such chic classics as the originalAudrey Hepburn favourite L'interdit (=the forbidden), a violet laced aldehydic floral from 1957 for a most elegant lady, Givenchy III a chypre of the most noble character coming out in 1970, and the even more elusive clean, aldehydic hesperidic Le De Givenchy (issued in 1957 -same year as L'interdit; something unheard of the time- and also linked to Audrey) are set to be among the new relaunches. Supposedly keeping the original formulae and issued as limited editions for fans and collectors, this is both an admirable task as well as a difficult one, what with the scarcity of certain ingredients and the lack of the bases of yesteryear. Hope springs eternal however and I can't find it in my heart to bypass such an effort. Let's see what happens.

The first to see the light of day is the original L'interdit, following its reformulation a couple of years ago which left its fans in rapt disillusionement (and yes, the oxymoron is intentional). It will be available next August. Hurray for Givenchy fans and hopefully a new begining for a house that seemed disoriented for quite some time.

Pic depicting Audrey Heburn and Hubert de Givenchy comes from Audrey1.com

Next post will be about a thorny subject in perfume making.