Andy Warhol Lexington Avenue: new from Bond No.9

“See a shoe and Pick it up and all day long you’ll have Good Luck.” ~ Andy Warhol

This twist on a popular saying is in line with women's two most feminine accessories: fragrance and shoes. Because just in time for the 80th anniversary of Andy Warhol’s birthday (August 6, 1928), Laurice Rahmé introduces the 3rd fragrance in Bond No. 9’s Warhol series: Andy Warhol Lexington Avenue. Think pre-Pop, 1950s New York fashion, shoes of course and fragrance: “Another way to take up more space is with perfume. I really love wearing perfume,” Warhol had remarked.
Back in 1955, in collaboration with Ralph Pomeroy, who wrote the shoe poems, and his mother, Julia Warhola, who did the lettering, Warhol published a little book, A La Recherche du Shoe Perdu, filled with his phantasmagorical illustrations of … shoes, accompanied by riffs such as "Beauty is shoe, shoe beauty…" (see: Keats’s "Ode on a Grecian Urn"). Thus did he elevate the status of shoes to poetry.

But why this fascination with footwear?

As a young artist, camped out furniture-less at 242 Lexington Avenue, above a bar called Florence’s Pin-Up, Warhol needed to make a living. Along came I. Miller, the legendary shoe establishment holding court at Fifth Avenue and 57th Street, which chose Warhol to update its image with illustrations for ads that would appear on a regular basis in the New York Times and the Herald Tribune. He complied with what one of his ads called “the Daringest new way to sell shoes”: whimsical displays of the Mod new pointy-toe, spike-heel pumps; he even devised gold-leaf Crazy Golden Slippers for a range of celebrities that included Zsa Zsa Gabor and James Dean. So seriously did Warhol take his shoe illustrations that in 1956 he submitted one of them as a gift to the Museum of Modern Art. (It was rejected.)
The I. Miller illustrations hinted at Warhol’s future. A decade before Pop Art emerged, he was already advancing consumer goods as a worthy subject—perhaps the new subject—of art. What’s more, in these shoe ads he began using repetition to emphasize the product’s allure.

Now, fast-forward to 2008 as Bond No. 9 began developing its third Warhol fragrance(following Silver Factory and Union Square). The rich lode of phantasmagorical shoes Warhol created on paper fifty years ahead of their time was the theme.
The Lexington Avenue eau de parfum is a floral woody chypre (a modern chypre with fresh citrus topnotes and a lingering forest-like base) with highly coveted contemporary gourmand notes—a brew of peony, orris, patchouli, sandalwood, cardamom, fennel, almonds, cumin, and even crème brulee. A seductive and intoxicating autumn-winter fragrance, Andy Warhol Lexington Avenue is the perfume equivalent of that rarity, an outrageously luxurious pair of stiletto heels that fit as comfortably as a glove. Wearing the scent, like wearing the shoes, will turn a woman’s walk into a sinuous glide.
“Prophetically, Andy Warhol’s first job upon his arrival to New York City was to illustrate a magazine article entitled ‘Success is a Job in New York,’” said Michael Hermann, Director of Licensing at The Andy Warhol Foundation. “Andy Warhol Lexington Avenue celebrates the fashionable, sophisticated, and successful women of New York City through the whimsical lens of Andy Warhol and his artwork.”

The flacon
Depicted on the Bond No. 9 superstar bottle is a Warholian fantasy collage of shoes and boots, as commissioned by I. Miller, in rich, saturated colors. The overall effect is witty and sophisticated—as assured as the high-stepping optimism of the mid-century America of Warhol’s shoe-illustrating years.
The project is udertaken with the collaboration of the Andy Warhol Foundation Visit the Warhol Foundation here.


Andy Warhol Lexington Avenue will be available in two sizes: 100ml and 50ml, at Bond No. 9’s four New York City boutiques, http://www.bondno9.com/, 877.273.3369, and at Saks Fifth Avenue nationwide.

Launch date: September 2008
Suggested Retail Price: $195 for 100ml; $135 for 50ml
For the holiday season, Limited-edition flacons will feature Robert Lee Morris sterling silver shoe pendants of Warhol’s shoe designs—four of them—on a sterling silver chain hanging from the neck of the bottle.

Whatever happened to Baby Jane? ~Andy Warhol Silver factory by Bond no.9

The great homonymous 1962 film starring Joan Crawford and Bette Davies is surely much more Machiavellian than the question I am asking today in relation with one of Andy Warhol’s stars of the 60s. Camp stars of the era have a way of disappearing into an incandescence of the mind that regurgitates upon a random twinkling provided by a seemingly irrelevant thing ~such as a new perfume by Bond no.9, called Silver Factory.

As Perfume Shriners may recall, we had announced the new scent recently as the most intriguing thing to come out of the New York niche perfumery for quite some time. In fact it has picked the interest of Perfume Shrine since it made the first bleep on the radar, so there was great anticipation to test it. And then Bond had the courtesy to send a sample along and that anticipation was satiated. With good results I might add.

The idea for the new scent was the Factory, Andy Warhol’s studio; Warhol, whom one would indeed call "the pope of Pop".
The Factory has its own history, an illustrious ~if not notorious~ one. In operation from 1964–1968, Warhol’s original studio, hangout, and club central, it was located in a indifferent looking building on East 47th Street, yet it acquired visual uniqueness with its aluminum-foil walls. Those evoked silver-backed mirrors ~emblems of the narcissism that suffused the times, perhaps. The Silver Factory served as a galvanizing forum for artists, silkscreeners, actors, filmmakers, debutants, activists, hustlers, and misfits, all of whom somehow contributed to the creativity. It was here that Warhol emerged as an avant garde filmmaker, pop art progenitor, and all-around superstar.

Baby Jane Holzer had recently married real estate magnate Leonard Holzer, at the time only twenty-two. It was then that she first met Warhol ~when Nicky Haslam took Warhol to Holzer's Park Avenue apartment for dinner, at which the photographer David Bailey (immortalised in Antonioni’s "Blow Up" film) was also present. Baby Jane's first Warhol film was "Soap Opera" while she went on to such miraculously named things as "Batman Dracula". Of course anything might evolve by the person who made an entire film with someone sleeping for several hours! (which by the way won an award from the cult film magazine "Film Culture", so you know that there is someone out there who will appreciate anything one might do).

Still the allure of that period in time, amid Vietnam-war, post-Kennedy-assassination is tangible. The Factory people, Ondine, Billy Name, Joe Dallesandro and most notable in pop mythology -like the Atalante of a young pantheon- none other than the enigmatic Edie Sedwick who died tragically at 28, the subject of the film "Factory Girl" featuring Sienna Miller. Her style of black tights, paired with high heels, skimpy tops, anthracite eyes and the longest earrings she could find made her unique and worth emulating by droves of knowing girls who batted their eyelashes with all the gusto of a speed taking bad gal that doesn’t give a fig for propriety; yet has been raised a good girl by a proper family. And a slight androgynous edge intertwined through it all, befitting the boom of the unisex trend that forever blurred the bounds on which we defined male and female stylistically: the heritage of the 60s, one might say.

This contradiction survives in the new scent Andy Warhol Silver Factory by Bond no.9. The overall character is one of quiet androgyny that is hovering on smooth smoky accords of incense and the subtle warmth of amber. Much like a girl smoking something illicit back in the premises of the Factory or a modern day urbanite residing in a hip address burning incense to the sound of Jefferson Airplane on the speakers, the fragrance has a nostalgic beat drumming paired with a modern woody element that diffuses it somewhat to a soft trail of smoke rings through the air.

Upon sniffing it, a hazy lavender note paired with the greenness of a dry violet meet the nostrils to form an impression of dryness that is immediately met by the mysterious note of incense. Incense is usually associated with churches and crypts and in perfume-speak (which is a peculiar formulaic version of speech, alas) it is desrcibed as “smoky”. However just what the latter denotes here is not reminiscent of any church, but rather the abode of the avant garde who used it as a secret handshake among themselves. That and the drugs of course...
The inclusion of jasmine is not very apparent, so don’t expect a rich floral heart, despite what you might think judging by the notes, although there is the element of a whiff of powder mixed with the smoke, before a slightly sweet note settles down to round this off in a resin embrace.

The Bond promotional material talks of molten silver. I think not, but it does evoke the grey façade of an aluminium-foiled building in which pop mythology was etched for ever after. The visuals alone make it worth sampling.
And just WHAT ever happened to Baby Jane? You can read it here.

Pic of Baby Jane Holzer by Nat Finkelstein (1965) courtesy of Google images. Pic of Edie Sedwick from Vogue courtesy of audartgallery.com

Fragrant presentation: new Bond no.9 scents ~ Andy Warhol Silver Factory and Saks 5th Avenue

Bond no.9, the New York city downtown brand is about to spoil us with their latest releases that are destined to become cult items, as they exploit iconic images of America: Andy Warhol is the inspiration behind Andy Warhol Silver Factory and Saks is the luxury megastore behind the new scent Saks 5th Avenue, exclusively commissioned for its customers. The new scents will officially launch in the autumn (for Saks) and winter (for Silver Factory), but here is a little preview for our readers at Perfume Shrine.

Bond no.9 is bent on starting a series of Warhol collectibles of which Silver Factory will be the first one. On the bottle’s surface there is a graphic image inspired by one of the pop artist’s most recognizable icons: a boldly re-coloured rendition of the Campbell’s Soup Can, as created by Warhol in a series of his Campbell Soup Can silkscreen paintings in 1965 (apparently he also ate the soups!). Only now, the bottle takes the dissonant colours of turquoise and purple with a silver lining all around.
As Warhol once said “Another way to take up more space is with perfume. I really love wearing perfume.” (and to note, he requested to be buried with a bottle of Beautiful).
It seems though that people at the Andy Warhol foundation are also friendly to perfume, as Michael Hermann, director of licensing at The Andy Warhol Foundation said: “Working with Bond No. 9 represents a unique, unexpected, and exciting opportunity to introduce Warhol to an ever-widening audience.” The Andy Warhol Foundation for the Visual Arts, Inc. is a New York not-for-profit corporation established in 1987 which promotes the visual arts. In accordance with Andy Warhol's will, its mission is the advancement of the visual arts. The Foundation's objective is to foster innovative artistic expression and the creative process by encouraging and supporting cultural organizations that in turn, directly or indirectly, support artists and their work. The Foundation has given out over 1,700 cash grants totaling more than $70 million. You can read about it clicking here.

The Factory has its own history behind it, an illustrious, if not notorious, one. In operation from 1964–1968, Warhol’s original studio, hangout, and club central, it was located in a indifferent looking building on East 47th Street, yet it acquired visual uniqueness with its aluminum-foil walls. Those evoked silver-backed mirrors ~emblems of the narcissism that suffused the times, perhaps. The Silver Factory served as a galvanizing forum for artists, silkscreeners, actors, filmmakers, debutants, activists, hustlers, and misfits, all of whom somehow contributed to the creativity. It was here that Warhol emerged as an avant garde filmmaker, pop art progenitor, and all-around superstar.
The scent Silver Factory , created by Aurelien Guichard from Givaudan, takes those elements and weaves them into a genderless mix, which per the advertorial

is a smooth, smoky, spicy blend of interlacing incense (a key scent of the ‘60s), wood resin, and syrupy, seductive amber. But just to complicate things, we gave it a heart of jasmine, iris, and violet—a scent that Warhol was especially fond of. These slightly dissonant florals combine to evoke a metallic effect—that of warmed-up, molten silver, And then, for the merest hint of coolness, we threw in a handful of cedarwood.

The official notes in detail are: Citrussy bergamot, zesty grapefruit,lavender, non-shrinking violet (Andy Warhol’s favorite scent), intoxicating incense, sultry jasmine, metallic iris (supposedly smelling the way silver might smell) velvety-soft amber,syrupy wood resin, hinting of a raunchy breed of vanilla and cool but sensual cedarwood.

The Warhol fragrances will be offered as innovative 28% perfume concentrates ~in between eau de parfum and perfume extract at $230, for 3.4oz/100ml. Silver factory will be available only in the 3.4oz/100 ml flacon at Bond No. 9’s four New York boutiques, at www.bondno9.com, at Saks Fifth Avenue nationwide and at saks.com.

Regarding Saks 5th Avenue, the store has commissioned Bond no.9 perfumery to design specialty scents and there will be a feminine (For Her) as well as a masculine version (For Him). That way the iconic destination store located in the heart of Fifth Avenue, establishes itself through Bond no.9, as an ultra-sophisticated neighborhood unto itself.
According to Deborah Walters, Senior Vice President and General Merchandise Manager, Cosmetics and Fragrances, Saks Fifth Avenue:

“Saks Fifth Avenue is excited to be collaborating with Bond No. 9 on Saks Fifth Avenue for Him and Saks Fifth Avenue for Her. This will allow our customer across the country to experience the quintessential Saks Fifth Avenue scent. Everyone here at Saks is thrilled to be a part of such a unique fragrance collection of New York neighborhoods and feel it is such an honor to have two scents dedicated to our New York flagship.”

Saks Fifth Avenue for Her signals the return of the classic gardenia eau de parfum, given a chic contemporary twist with the addition of sparkling jasmine, a little tuberose and vetiver, along with smooth vanilla. This all-white bouquet captures the cutting edge essence of 21st century Saks, but also the eclectic downtown spirit of NoHo-based Bond No. 9.
Saks Fifth Avenue for Him is an elegant aqua scent, containing an initial dash of Sicilian bergamot for coolness, followed by cardamom, chili, black pepper, incense, baased on amber, guiacwood and cedarwood for warmth.

The bottles depict a pattern that consists of quadrants containing refined, deconstructed, and then reconstructed versions of the signature stacked-script Saks logo that held sway from 1973-1997. The letters now serve as design elements containing Saks’ “DNA” motif. (Visible, for instance, on the front of the Bond No. 9 flacon are parts of the “n” and “A” from “Avenue.”). The slender bottle is the Bond No. 9 superstar flacon, its circular centerpiece logo inscribed with both SAKS FIFTH AVENUE and BOND NO. 9.

The official launch is set for September 1st for Her and October 1st for Him and will be sold exclusively at Saks Fifth Avenue stores nationwide and at Bond No. 9’s four New York stores. Prices range for 3.4 oz/100ml at $185 and 1.7 oz/50ml at $125.


Pics from Bond no.9