JLo Glowing: A "Clean" New Fragrance

I had heard Jennifer Lopez giving an interview on american TV (I think it was Larry King?) sometime back whereupon she replied to being questioned about issuing so many fragrances (it was about 10 at the time) "They just keep making me make more!" with a look of mock despair on her face. To which NST yesterday tweeted back to me "and then they keep making her collect the money". True...
Now the fragrance portfolio by none other than the bootylicious ms.JLo and American Idol judge counts no less than 18 fragrances, the latest being Glowing, for the advertising campaign of which JLo shows off lots of glistening skin, encircled in an orgasmic O. Subtle, eh?

According to WWD reportage quoting Lopez "Glowing is such a clean fragrance. That's what I've always been about. I like soapy, clean smells. This is a very woodsy scent. So it's not exactly what I created 10 years ago - it's the evolution of that. At the essence, it's still natural, earthy, clean and real, but a little different side of that. It's the woodsy side of it, which I think is kind of New York-y, darker and sexier."


A darker and sexier "clean". Riiiiiiight. I expect it will smell of honey and concrete (it's the first unrelated stream of consciousness thing that popped into my mind; after all the above quote isn't noted for its coherence or logic, right? It's just PST: "perfume selling talk" ).

Glowing by Jennifer Lopez is a floral woody amber concocted by Jennifer with Givaudan's Calice Becker and Caroline Sabas. (I'm willing to believe JLo was somewhat involved since her first foray into perfume clearly mirrored one of her longtime favourites, China Rain.) It has top notes of bergamot, mandarin and cypress; a heart of orange flower, muguet de bois (aka lily of the valley) and cassia flower, and a drydown of sandalwood, amber, vanilla, vetiver, patchouli and cashmere musk (read: Cashmeran, a popular aromachemical with a smell between wet concrete & wood-musks).

But "darker and sexier clean"? Glow wasn't half dirty either, I should say! Practically a an aldehydic soapy-musky rose with a white floral note thrown in and it made for a HUGE success 10 years ago which brought all the celebitoscent craziness upon us (it's enough for marketeers to see one experiment go well saleswise and then they copy the concept ad infinitum). Jennifer says she hadn't imagined the lasting influence: "You don't think about things like that- when you're creating, you're just in the moment. You're doing it right then for right then. You always hope that things have a lasting impression and you go into it with those types of big thoughts - 'Oh, this could be like Coco Mademoiselle or Chanel No.5!' You aim for that, but you don't really think of it when you're in the moment.'"
Errr, riiiiiiiiight again.

pics via Sassi Sam