When Etat Libre d'Orange introduced Exit the King as a soapy fragrance to the perfume loving crowd it was lost upon the majority that the tale derived from not Shakespeare, but a surrealist play of the same name by Ionesco.
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From the feeling of well-being in classical times (when people used a mix of ashes and olive oil) to the purification concept in later Christianity, all the way to its ambiguous modern connotations of both Puritanical "cleanliness next to godliness" and the loaded innuendo of superficially washing away improper smells deriving from fornication, the history of soap is full of interesting trivia and manifestations of perception put before smell.
Perfumers Ralf Schwieger and Cecille Matton created Exit the King, which launched in 2020. Presented as a chypre, whose name and story refer to Eugene Ionesco’s play from 1962, the fragrance is the third instalment of what appears to be the founder Etienne de Swardt‘s perfume narrative about perfumery itself. Here however, the name of the king who is about to exit, to die, isn’t Berenger. It is Etienne himself and when the curtain rises, the narrative sees Etienne already yielded in submission to a new sovereign, a woman named Lola, sentenced to lose his head. Before the deadly final act, Etienne presents his last perfume, a new chypre for the new world coming after him.
Etienne was put down on record saying, “I think that I have to reinvent Etat Libre D’Orange a little bit,” he said. “I want to move the brand to a new era. I’m trying to find a new way to extend the brand’s visibility without corrupting the philosophy. I have 28 perfumes and I cannot add a 29th or a 30th. So I think this is the end of a cycle."
Hence Fin du Monde (end of the world), see what he did there?
This is a different take on word play, Exit the King is exiting the concept of both soap and chypre, which are part of its presentation. It's ROSE first and foremost.
In Exit the King we are met with a strong and very discernible rose, dense and dry like pot pourri, which rises with a mock sweet element from the bottom up. It's felt upon spraying on skin and it rises and surfaces again and again as the scent dries. Is it good? It is if you like roses. It can be a little too rosy if you're averse to them, especially if the dried-up varieties put in a bowl bring elements of melancholia and a certain miserliness in you. It's rather easy to wear, as a personal fragrance, like most newer ELDO fragrances are. I do yearn for some of the old revolutionary spirit in the French brand by Etienne, but hey, monarchy is also an obsolete institution too. In Exit the King, the play by Ionesco finds its surrealistic realization indeed. Nothing is as it seems.
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