Thursday, March 5, 2020

Kenzo World Power: fragrance review

Maybe the most unexpected in the line Power by Kenzo is Kenzo World Power, a woody aromatic fragrance for women launched in 2019. Although the fragrance purports to be a relaxing essence, it possesses an even weirder combination than Kenzo Power Intense, in that it's both sugary and salty, retaining snippets of Reveal (Calvin Klein) and Olympea (Paco Rabanne) in equal measure and resulting in something new.

pic via nocibe

The overall impression in Kenzo World Power is quite unisex in that the cypress and salty notes recall something made for men in the woody or aquatic range of fragrances, yet the sweet almondy base notes with the backing up of strong aroma synthetics and woody essences speak of something aimed at both (all?) sexes.

The woody backdrop is reinforced with cooler weather and I think that cool weather brings out its better qualities, contrary to Reveal which is nicer in the heat. It's interesting that we come at the end with a scent that without deviating too much from the clean and abstract original, manages to smell odd and salty-sweet without claiming neither office, nor gym proclivities. It's quite a big presence in terms of sillage and lasting, well, power. I would very much doubt Kenzo World Power's potential as a date fragrance either, as it's not inoffensive, nor is it markedly within a certain frame of genre that would denote a specific "image" of one's self the way we tend to pick fragrances for romantic dates. It's definitely not meant for job interviews either. Maybe an introspective walk in the park or stay at home fragrance, then. Something that one enjoys alone. But one has to consequently wonder: will it sell enough not to be discontinued right away? It's a question to think about for sure.

The series of Kenzo World and its flanker fragrances has managed to bypass that by offering a very distinct visual presentation, literally "seeing you" in the sense of Lacan's "the mirror" concept. It's an interesting concept for all perfumes, because what is an artificial smell but an effort to transport images and feelings that we, as bipods, transpose to vision rather than more primal senses? Most fragrances heavily rely on visionary cues, from the perfume bottle design to the colour schemes chosen, right down to the advertising images that accompany their launch.

Overall, the presentation and visual emphasis for the Power series by Kenzo is more interesting than the fragrances themselves, still they merit sampling thanks to that rare correspondence of what we expect and what we get in the end. A mirror image of things rather than their true essence.

The perfumer behind this fragrance is Jerome Di Marino, contrary to the previous fragrances made by Francis Kurkjan. Top note is cypress; middle note is sea salt; base note is tonka bean. The fragrance circulates at an eau de parfum concentration.

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