Christian Dior's first perfume created in 1947, Miss Dior becomes for the first time the subject of a dedicated exhibition that highlights the heritage of the venerable house. From November 13 to 25 at the Curve Gallery at the Grand Palais in Paris, the exhibition "The Spirit of Dior Miss Dior", reveals the creations of five female artists designed around the fragrance. Each work is thus based on a symbol of Miss Dior, such as the bow, the rose or the perfume's muse, actress Natalie Portman. Mythical signed Dior dresses, but also contemporary works of Raf Simons will punctuate the visit.
It is here important to note that Dior is sequencing the story in such a way as to present a somewhat different perfume composition (the formerly "Miss Dior Cherie" now changed into simply "Miss Dior") as the heir of the original creation from 1947 (sold now as "Miss Dior Originale" for dedicated fans). The curating of an artistic exhibition in such a way tries to mingle history and marketing in a way that highlights the heritage of the house as its prime selling vantage point. In a way this is what the revamped Dior site is trying to accomplish as well.
Beyond the story of the perfume, nevertheless, the exhibition at the Grand Palais sketches a portrait of Christian Dior the man, revealing the artistic influences of the designer who began his career as an art dealer in Paris. The loft space then includes works by Salvador Dali and Man Ray. The history of the House of Dior is also traced through original documents, manuscripts and rare photos. The objects are grouped, each time accompanied by an iconic Dior couture gown. Those with an eye for fashion history won't be disappointed.
"The Spirit of Dior, Miss Dior" is free for the public.
From November 13 to 25 at the Curve Gallery at the Grand Palais in Paris, 11am to 8pm.
Related reading on Perfume Shrine:
Miss Dior (Originale) fragrance review,
Chronology and Comparison of Fragrance Editions of Miss Dior,
Christian Dior news & reviews.