August 19-20, 2013 saw the Elements Showcase holding their 6th edition at Skylight West 500 West 36th Street New York, NY with emerging and upcoming beauty and accessory brands. Two full floors were dedicated to the brands at the disposal of retail buyers' and members' of the press scrutiny. The white, crisp rooms were filled with high energy from product demonstrations, manicures, fragrances and innovation.
Fragrance brands ruled the event with offerings from Ego Facto, Olfactive Studio, Amouage (with their new Fate perfumes), Lalique, Histoires de Parfums, House of Sillage (with their limited edition bottles, the holiday scent one in a snow globe!) and Bond No. 9.
Leilani Bishop Fragrance presented 3 hand bag size roll on fragrances in sleek glass pen size containers holding perfume and fragrance oils in single note floral scents.
Launching later this year in the US is Dita Von Teese and Bat Man. Peter Schamberger from Luxess Group presented the fragrances and described how Dita has collected fragrance bottles for years and knows what she wants in fragrances.
Pozzo Di Borgo introduced 8 Mars 1764 that evokes the subtle aromas of a drop of cocgnac poured into a burning coffee, set on woody backdrop and 23 Janvier 1984 an intimate perfume that leaves a sensual and powdered trace on the skin yet is fresh and sophisticated. The scents are encased in a tall silhouetted flacon.
Memoire Liquide presented an assortment of the 150 specific scents that can be mixed to produce a tailor-made scent. The Bespoke line was originally launched in 1985 but was revived in 2007 for all those aficionados who were searching for something truly unique.
Perhaps the most innovative news of them all (replying to the eternal question How to Make My Fragrance Last Longer) was the introduction to the US market of Canvas & Concrete fragrance primer. How does it work? Spray a layer of Canvas (for women) or Concrete (for men) on your skin prior to your fragrance. The fragrance sits on top of the primer making it keep truer to the scent and last for longer. Cool!
assorted tips beautypress