Gwyneth Paltrow, the celebrity face of the new Boss Nuit fragrance, shared during the Boss Nuit breakfast event that she has always been into scent; by the time she was 14 she was already addicted to Anaïs Anaïs, then graduated to Calyx and Coco by Chanel, and still remembers her mother's scent, the fresh jasmine Quadrille by Balenciaga. Now she says she "prefers something a little more complex". Hard to imagine something more complex than the original Coco which came out in the era of baroque orientals in the mid-1980s, but one has to throw a sales pitch when they're fronting a fragrance campaign, don't they!
Still Gwyneth comes across as pretty honest when she says that she does believe in a fragrance wardrobe: she doesn't only wear what she advertises, as claimed by other celebrities when promoting a specific fragrance. She also gives the reasons why she does keep a perfume collection, stating that the beauty of the bottle is enough for her to keep a few of those approximately 50 scents around and that with some others it's a "going steady" relationship. Her love for perfume has ben long, teaching her through the years the value of some perfume etiquette: Her daughter Apple "sprays herself head to toe, though I'm trying to teach her that less is more. Me, I just spray a little on my left arm, press it against my right arm, and then dab behind my ears."
Apart from a complete aversion to anything perfumed during both her pregnancies, when she says "I couldn't even stomach the smell of orange juice from across the room, let alone flowers or fragrance", Paltrow used to be the face of Estee Lauder Pleasures, following Elizabeth Harley and Carolyn Murphy, and of Pure White Linen and Sensuous by the same brand. Paltrow now goes for Boss Nuit by night, which she deems "feminine and alluring" (but appreciates that it feels "like an extra something, rather than a perfume pouring off me"), though she adds "that could be because of the branding - good job guys."
Read more about Gwyneth's beauty secrets on the Telegraph.