Mathilde further specifies that the new Heure III, L'Heure Verteuse evokes ‘toutes les herbes, aromatiques, sauvages, médicinales, même la lavande, même l’absinthe’ (every herb, aromatic, wild or medicinal, lavender as much as absinth) like a Middle Age herbarium. This green and aromatic fragrance recalls compositions of old which became a symbol of a simple and natural life, like for instance Le Jardin de Mon Curé by Guerlain -or rather her own creation for Guerlain inspired by the garden of her beloved grand-father who died at 101, Herba Fresca.
And yet, Laurent's aim is to present contemporary fragrances, as she reveals her goal: "Comprendre [son] époque, pour proposer des effluves modernes et beaux qui apportent du plaisir." (Understand one's era, so as to present modern and beautiful scents that bring pleasure). In fact L'Heure Vertueuse III draws its inspiration from Corsica and maquis.
L'Heure Vertueuse III by Cartier contains notes of absinth, rosemary, mastic (lentisque), thyme, verbena and lavender to soothe body and spirit. Available as eau de toilette, 75ml exclusively at Cartier boutiques.
Official Cartier site here.