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Fashion house Marni will be launching its very first scent in February 2013 called "Marni".
Marni’s creative director Consuelo Castiglioni told WWD: “It’s a perfume that’s quite individual, that doesn’t evoke anything in particular. It’s for a woman who dresses for herself, who doesn’t follow trends but is sophisticated and also maybe a little eccentric.”
The fragrance looks to be "a blend of spicy and wood notes" that will probably appeal to the women who are bored of fruity florals, yet require something that will not disrupt their entourage too much. Perhaps this doesn't mesh with Marni's edgy sophistication or perhaps it might, it remains to be smelled.
Raquel Zimmermann at any rate has already been photographed by Nick Knight for the ad campaign, as shown above.
The full fragrance range will include purse spray, body lotion, and body cream as well as the standard eau de parfum and eau de toilette.
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"doesnt evoke anything in particular" - how? why?
ReplyDelete"O I love that scent you're wearing, darling, it smells of, well, ...nothing really..."
I love adspeak
C,
ReplyDeletestandard speak for "boring" I fear....
"for the woman who dresses for herself" (which woman *really* does that? I don't know any)
"who is sophisticated and also maybe a little eccentric" (the brand is edgy, but can an eccentric fragrance survive outside niche today?)
Adspeak. Can be better than that.