“Like all great works of olfactory art, S01E03, which is not a commercial scent, confirms scent’s power when shared. It confirms it several ways.
E03 demonstrates, for example, that what can roughly be termed volume is a hugely important design piece to all olfactory works. I don’t mean volume merely in the crude, obvious sense of turning the dial up to 10, or using blinding neon acrylics, or packing a scent with a molecule called Karenal, whose decibel level can make your metaphorical ears bleed. Volume is also tonality and texture—smooth vs. rough, clear vs. opaque, an upper vs. an anxiolytic. E03 is pure tone, like a steel tuning fork held up in the air humming a perfect A to the cochlea. Smooth. Clear. But the odd, beautiful thing is that E03 is simultaneously an upper— it makes you alert like a clarion call — and an anxiolytic— calming, tranquilizing, two virtually weightless fingertips brushing your temples.”