"In recent years, the flower came to seem outdated to some in the cosmetics industry. “It was because of tea roses,” said Ben Krigler, creator at Krigler perfumes in New York, which was founded by his great-great-grandfather in 1904. “They were popular in the ’50s and ’60s, but they’re really a hybrid. That’s where you get that musty, powdery smell. We call it the ‘granny smell’ in the shop.”
Indeed the rose has been through a lot. I have had my own share of troubles with rose and then I came around. Now rose is making a come-back and there are quite a few perfumes and beauty products featuring it. (I can vouch personally for the delicious scent of Korres Wild Rose face cream which is aromatized with rosa moschata or "musky rose")
Read the article in the New York Times for more.