'With the European and American markets teetering on the brink of collapse, global luxury labels such as Jimmy Choo are looking toward the Asian consumer for some salvation.
“We expect sales to be bigger here, since Asians are open to trends. And Filipino women are glamorous,” extolled Interparfums Managing Director Renaud Boisson. “Philippine girls have more character.”
~a propos the launch of Jimmy Choo Eau de Parfum and Eau de Toilette in the Philipinnes (entire article in Business Mirror)
.jpg)
Subscribe to:
Post Comments (Atom)
This Month's Popular Posts on Perfume Shrine
-
First things first: We are honored to participate for the 6th consecutive year in the Advent Calendar of Tauer Perfumes . You know what thi... -
We have a glorious giveaway today on Perfume Shrine, courtesy of niche perfumer Andy Tauer and his Advent calendar project he conducts every... -
Listening to the deep baritone of Thorsten Biehl’s voice confirms what I suspected from wearing his perfumes: he does not take fools gladly,... -
When I was testing Une rose chyprée for the first time, I was eating creamy Greek yoghurt sprinkled with shredded Valhrona 72% dark chocola... -
It's unusual in perfumery for the start of this century to encounter a modern composition which focuses on that loaded term which is dre... -
Coco by Chanel must be among a handful of fragrances on the market to have not only one, but two flankers without being a spectacular marke...
Hmmm....I wonder if American & European women/girls will regain their 'glamour' and 'character' when they regain their discretionary spending...this reminds me of the swoony paean for Japanese customers, until the yen tanked and they got kicked to the curb.
ReplyDeleteM,
ReplyDeleteexactly!! Very good observation!
Besides the launch speak is always nuanced by the country the fragrance is launching at, at the time. When in Rome, etc. etc.
But the point is: Marketeers are looking to tap into Asia like never before. And by Asia they mean China and the southeast.
ReplyDeleteBecause asian countries are poor.
ReplyDeleteSales letter