When Air Travel was Elegantly Scented

There was a time when air travel was beyond waiting in queued airports, flicking out the laptop for some Wi-Fi last minute work and minimum baggage control at the gate which didn't involve restrictions on perfume. There was a time when air travel meant glamour, joie de vivre, cosmopolitan vacationing and style; think of Romy Schneider and Alain Delon boarding Air France or Liz Taylor and Richard Burton in front of a million trunks encasing wardrobes full of precious garments and -no doubt- beautiful perfumes.

But research shows that even common folk traveling via respected airlines had their own pampered moment mid-air. Above we have a 1963 advertisement for SAS, the Scandinavian Airlines System in which perfume is mentioned as a direct marketing approach.

It reads:

"Naturally a girl wants to look and feel her best, when she's being met at the airport. So, fifteen minutes before landing, the SAS stewardess presents you with a warm, fragrance towel. Scented with Dior's marvelous 'Diorama', no less. There's the little extra touch so typical of SAS! Next you go, flu SAS- to Copenhagen or anywhere in Europe. You'll find it a refreshing experience".

Personally, these are exactly the kind of scented towelettes I long to see making a come-back instead of the citrus-tea & musks offered at present by several airlines...Wouldn't you?

Related reading on Perfume Shrine: Diorama 2010 re-issue impressions, original Diorama review, the Dior series.