Friday, June 11, 2010
Nina Ricci Nina L'Elixir: new fragrance
Nina Ricci augments the Nina line in the apple-shaped bottle with Nina L'Elixir, to be launched in middle of August 2010. The perfumer behind the new flanker to the gourmand Nina issued in 2006 is Olivier Cresp again backed up by Firmenich.
The concept rests again on a philtre d'amour (love philtre) which will include notes of red fruits, green Caipirinha citron, jasmine, and "cotton musk"*. The bottle will reprise the familiar shape of apple, with all its fairy-tale and sin connotations.
*"Cotton musk" refers to a synthetic musks mix which exudes a billowy soft ambience, less strident than the usual white musk inclusion.
The advertising campaign will be fronted by Florrie Arnold, the 21-year-old British sensation, who will be featured in a musical clip vested with Nina Ricci fashions and the music of Blondie hit Sunday Girl.
The new fragrance comes as a follow-up to the take-over of the company by the Puig Group, thus breathing a desire of new beginnings. Let's see...