Puig, the Spanish company behind the Paco Rabanne fragrances portfolio, is launching a new fragrance, rumoured to be the feminine equivalent of the commercially successful masculine One Million, mistakenly reported as Swinging Paris (the mistake according to official info from Puig headquarters was due to a press release that mentioned the words, but in another context). The name will be presented in the press on May 25th, when the official launch will happen. Edit to add: The name is officially confirmed as Lady Million.
Fronted by Dree Hemingway, Mariel's daughter (who is in turn Ernest's grand-daughter), it will be aimed at the hip generation embracing modern aesthetics and fashion consciousness. You see, Dree is model du jour in the runway world (having participated in such prestigious shows as Valentino, Jean Paul Gaultier and Gianfranco Ferré) and hasn't been "burned" by overexposure just yet.
Paco Rabanne intends to present their latest feminine fragrance Lady Million, as the female alter ego to their recent masculine release, One Million. The scent was supposed to be available in July 2010 according to one source ~while Puig swears the launch will be in May (see above)~ and they continue: “Humour, gluttony and seduction,” will be characterised in the campaign, which will highlight the allure of the blonde ‘rocker.’ For the label Paco Rabanne, “the audacious Dree Hemingway personifies the glamour of today’s ‘femme fetale.’” No words on "notes" yet, but we will supplement as soon as available (something tells me we're faced with a fruitchouli?) Edit to add: It's a fresh woody floral with notes of citron, raspberry, neroli, orange flower, jasmine, gardenia, patchouli and honey and is composed by Anne Flipo, Dominique Ropion and Beatrice Piquet.
On a related note: Is the girl a little too thin for comfort or is it just cranky ol' me talking? Anyway...
Paco Rabanne is nowadays more fondly remembered for their classics (the lovely, easy-going Calandre and the cool Métal from the 70s as well as the animalistic La Nuit from 1985) rather than their modern offerings (Ultraviolet, XS, XS Black etc). So a major feminine release is in many ways a bet for the brand. Let's see what happens!
pics via models.com & fashionindie.com