The first article announces the introduction of outdoors replicating odours
"Perfume makers have now captured scents from cricket grounds, including the changing rooms, cricket bats and kit, as well as from the cabins of ocean-going yachts"and is clearly taking its cue from the longer and more detailed second article which highlights the whys and hows.
“We are looking for modern smells that have never been used in fragrances before but which have strong associations with activities that people enjoy or respect,” said Will Andrews, a fragrance scientist at Procter & Gamble (P&G), which makes perfumes by Hugo Boss, Dolce & Gabbana and Lacoste. His aim is not to recreate the sweaty smell of a cricket pavilion or yacht cabin but to find “notes” within the odours found in such places that evoke positive emotions associated with sporty activities.[...] Harvey Prince, an American manufacturer, recently claimed that its Ageless Fantasy scent had captured the smell of youth, so that women wearing it would be perceived as around eight years younger than they were. Independent tests suggested, however, that the benefits were unclear.[...]P&G’s research has shown that there are many smells that have acquired a modern appeal. Even the “electronic” smell of a warm computer is attractive to some people – and P&G is trying to bottle that too".Read the whole article here which makes also some interesting points about how some scents become obsolete through association and the passage of time.
Now you know why your new perfume is having notes named "waterfall accord" and "deck sea spray" accord!
Pic via oldthorntoniansclapham.org.uk