According to Maryline Le Theuf (Source: cosmetiquemag, mars 2009) and a survey of 2500 women between 15 and 24 years of age in France (NB the survey was conducted through 18 May 2008), the annual budget of hygiene/beauty products of that demographic (15% of the French population) has been raised to 240 per year corresponding to 22 purchases in the same time frame. The amount spent by those over 25 is 262 per year for the same number of purchases, explained by the slightly costlier items purchased by women with greater economic independence.
The percentages are grossly taken by makeup (85% of this demographic in contrast to 63% total in France) and hair products (I guess we all recall our troubled identity-searching teenage-hair- days!). It's impressive however to see that those young women buy a lot of products off catalogues and the internet on what concerns fashion and the trend extends to perfumes, with 52% of the 20-24 year olds having acquired 4,5 products via the Net. Makes you re-think the retail prices on several fragrances, doesn't it?
.jpg)
Subscribe to:
Post Comments (Atom)
This Month's Popular Posts on Perfume Shrine
-
First things first: We are honored to participate for the 6th consecutive year in the Advent Calendar of Tauer Perfumes . You know what thi... -
We have a glorious giveaway today on Perfume Shrine, courtesy of niche perfumer Andy Tauer and his Advent calendar project he conducts every... -
Listening to the deep baritone of Thorsten Biehl’s voice confirms what I suspected from wearing his perfumes: he does not take fools gladly,... -
When I was testing Une rose chyprée for the first time, I was eating creamy Greek yoghurt sprinkled with shredded Valhrona 72% dark chocola... -
It's unusual in perfumery for the start of this century to encounter a modern composition which focuses on that loaded term which is dre... -
Coco by Chanel must be among a handful of fragrances on the market to have not only one, but two flankers without being a spectacular marke...
No comments:
Post a Comment
Type your comment in the box, choose the Profile option you prefer from the drop down menu, below text box (Anonymous is fine too!) and hit Publish.
And you're set!