Showing posts with label lancome. Show all posts
Showing posts with label lancome. Show all posts

Friday, October 12, 2007

The Quest for the Great Dry Citrus

Perfumeshrine receives lots of mail from readers. Some with kind words of admiration, some with suggestions (which are much appreciated), some with questions on various matters. The latter usually make me ponder and try to come up with thoughtful answers, which I am not always sure make the grade and help along, except when people do follow up and thank me. But it's worth the effort every time, I think.

This is one such email I got recently:


"Dear all,

I am a man fascinated with fragrances.

Ever since my brother, working at our small town perfume shop dressing up windows, brought home little bottles (called testers I found out much later) of fragrances. It was in the early 80s and I still remember that I was impressed with Cacharel's Yatagan {correction of editor: this comes from Caron} and Dior's Eau Savage {sic} .

My love affair with fragrances continued in a distance, until in the late 80s early 90s when I desired to have a bottle of CK's Obsession. We got it from Canada from a relative of my first love. I used it for some time; sometimes intoxicated by its power sometimes disturbed. Next there came the CK One again from Canada (!). That was a big bottle and we happily shared it with my second bigger love. I was happy with CK's freshness and cleanliness.

Then something powdery came in the market and it was a bit nostalgic of childhood smells around loveable old aunts... I bought my first fragrance... a set of Le Male. This must have been in 1994 or 1995. Years passed by with some Sander's Simple, some Kouros, even some Lanvin to discover 6 years ago, due to a new big love, the fragrance collection of Comme des Garcons. I chose my first CDG after asking their Paris flagstore to post me scented papers of Odeur 53 and 71. By that time I was already far away from my hometown. I chose 71 and accompanied it with Dry Clean by CDG. These were my fragrances for three years. Then there came 53. Now I am in my 2nd bottle of 53. Meanwhile this last summer I wore Eau de Lalique which I found to be quite impressive for an eau and look forward for a bottle more. I have been researching for the great dry citrus fragrance for a few months and that is how I came across Eau de Lalique. It took me 10 days to decide on it and I was happy I found it. In the meantime I tried CDG's Play on paper and my skin. It was disappointing. I received also a sample booklet of luxuriously put together perfumes by Serge Lutens; not my cup of tea I must admit as I am rather picky with my teas nowadays. I haven't tried the Guerlen' s {sic} Eau, with citrus. I am afraid that, that too is going to be too sweet.

My kindest regards.

A devoted fragrance lover.

Michail"

A couple of comments, first:
I gather this was sent to more than one person, there are a couple of mistakes that might be attributed to a newcomer to fragrance lingo or not and there is no direct question. Also I am a little perplexed that the writer was not able to find Clavin Klein fragrances where he is, considering they were available in department stores, as far as I recall.
But I reckon the question is the quest for the great dry citrus. Which is valid enough. Therefore dry citrus recs should follow.

Dear Michail,
thank you for choosing Perfume Shrine to ask this question.
I think you have dabbled in a cornucopia of perfumes that are not strictly confined to citrusy smells, so your tastes are really more varied than you might think.
Congrats on the daring appreciation of Yatagan too; a scent that not many would brave. I really did laugh out on the Lutens comment, as those are very much revered and somehow your outlook on them came as a surprising and I might say unaffected, refreshing change. And yes, they are rather sweet perfumes to begin with, per general consensus, so it's all right.

Considering that citrus scents are so popular and varied, sourcing their top notes from various fruits that invariably have a different odour profile and therefore different sweetness level, I would venture to recommend a few that to my nose seem like what you are looking for. Orange and mandarin render sweeter notes than lemon or lime (such as in CKOne) and begamot is a more classic bittersweet note. Neroli has a more floral tonality as it is distilled from flowers, while petitgrain is another ingredient that might remind you of citrusy and lightly green notes. Therefore reading what the notes for each fragrance are might help you in your quest.

The Eau Imperiale de Guerlain you are referring to is not too sweet, if you are hesitant to try it. It is however very fleeting and that might disappoint you if you are accustomed to such tenacious and potent fragrances as those you mention.
A good choice for a dry lemon with the background of cypress wood is the now classic Eau d'Hadrien by Annick Goutal. A smaller brand that you can however find where you are.

A tenacious and easier to procure citrus is O by Lancome, a scent that is marketed to women, but which has been borrowed by men since it launched in the late 1960s. The crushed lemon leaves of the beginning get anchored down by a little sandalwood, which lends a sensual touch to the more acerbic opening.

In that vein I would also recommend Eau Dynamissante from Clarins, a skincake brand that has produced this as their first aromatic foray, claiming aromatheurapeutic benefits from its use as well. It's bracing, cool and quite dry and would satisfy your summer needs admirably.

For a grapefuit fix may I suggest Citrus Paradisi by Czech and Speake. It's a clean and realistic smell with a little smokiness in the background. Also Vie de Chateau by Patricia de Nicolai is another bracing cologne, technically not just citrusy, but more green and woody, that you might enjoy nevertheless. Originally conceived for a prince (prince Sigalas) by de Nicolai who is related to the family Guerlain it is a classy composition that encompasses many acerbic notes allied to herbs and aromatic grasses that lend a distinguished dryness.
Another unisex easily got scent is Un Jardin sur le Nil by Hermes, opening on what they say is green mango, yet I perceive as tart grapefruit. It segues to woody notes and a little whiff of incense. It might be a little less dry than Vie de Chateau though.

Another confident De Nicolai scent is New York which combines bergamot and Sicilain lemon with spice and some amber to produce a scent that is trully mellow and polished.
Douro(formerly Lords) by Penhaligon's is a more powdery, sharp and soapy rendition of citrus notes on a woody, aromatic base and you might find it to your liking.

For the more obscure fragrances, please refer to this excellent and most reliable site (to which I am not affiliated, by the way): Aus Liebe Zum Duft/ First in Fragrance.

I hope you do get to find what you are looking for.

Regards,
Perfume Shrine



Dear readers, if you have any more recommendations, please mention them in the comments section. Thanks!

Next week we review chypre fragrances of the enchanted kind!...
Pics come from Luckyscent and Garden.co.uk

Wednesday, September 12, 2007

Cuir by Lancome: fragrance review and history

What possessed the dignified monsieur Petitjean, who had launched the Parfums Lancôme in the previous year, to christen his new leather scent Révolte? Armand Petitjean was no firebrand: a former importer of French products to Latin America, he had been a diplomat, mandated to persuade South American countries to support the Entente Powers (France, Russia, the UK) against the Central Powers (Germany, the Austro-Hungarian and Ottoman Empires) in WWI. Returning to civilian life, he worked with the “Napoleon of perfume”, the great François Coty. But he hadn’t agreed with Coty’s mass-market policy, and left the company, taking with him the head of the Coty studio, Georges Delhomme, and a chemist, Pierre Velon, to found his own luxury brand.
Lancôme was launched with great fanfare at the 1935 Brussels Universal Fair, with five fragrances, each meant to please different types of women on different continents: Tropiques, Tendres Nuits, Kypre, Bocages and Conquête. The scents bottled in baroque flacons designed by Delhomme in reaction to the spare, Art Deco trend – and in tune with fashion’s move towards femininity and away from the flapper era - were not a commercial success, and Petitjean soon branched out into skincare and makeup.
The next year saw the launch of Révolte. It might well have been a belated answer to Lanvin’s own leather scent, the provocatively named Scandale, but the social and political context in France was far from peaceful. 1936 was a bristling year in French politics. The civil war raged just south of the border, in Spain. The left-wing coalition Front Populaire has just gained power, and dedicated itself to easing the working class’ burdens, instating the 40-hour week and the first paid holidays (an event celebrated by Patou with Vacances), promoting the access of culture and sports for the masses. It was also the first government to give ministerial portfolios to women, who hadn’t yet been granted the right to vote.

The name Révolte, so unsuited to Armand Petitjean’s vision of luxury, didn’t last long. In 1939, it was changed to the less inflammatory Cuir, so as not to damage Lancôme’s trade with Latin American countries who were rather agitated at the time, but also, one would surmise, because France had just declared war on Germany and any reminder of further instability, even a fragrant one, was unwelcome. Also the connotations in the English language (“revolt” brought to mind “revolting”, not good marketing for a scent) might have influenced the decision…

Armand Petitjean was the “nose” of his house as well as its copywriter. He also taught the Lancôme recruits on the subject of perfumery. In the Editions Assouline’s book by Jacqueline Demornex, Lancôme, Petitjean’s classes are quoted thus on the subject of his teacher, François Coty:
“Coty was a builder. In front of his castle of Montbazon, he had built a terrace, which gave the same impression as his perfumes: clear, solid, magnificent. He didn’t conceive that a living room could be anything but round or elliptical. The galleries, he wanted wide. His perfumes were exactly conceived in this way.”

It is thus the great heritage of the father of modern perfumery that is carried on in the first Lancôme compositions. Cuir is a new chapter in the series of reissues that saw the release of Magie, Climat, Sikkim, Sagamore, Mille et une roses and Tropiques. Calice Becker, who also re-engineered Balmain’s Vent Vert, is responsible with Pauline Zanoni for adapting M. Petitjean’s formula for contemporary noses…

This re-issue is particularly welcome as there are very few leather scents on the non-niche market, despite a slight revival (Armani Cuir Améthyste, Guerlain Cuir Beluga, Hermès Kelly Calèche (click for review). Of the classics, only Chanel Cuir de Russie has survived, if one discounts the leather chypres, which really belong to another category – leather should be one in itself. The cult classic Lanvin Scandale, composed by Arpège author André Fraysse and discontinued in 1971, would be the template, along with Chanel’s, by which any leather should be judged. The Lanvin, Chanel and Lancôme share many notes in common:

Lanvin Scandale: neroli, bergamot, mandarin, sage, Russian leather, iris, rose, ylang-ylang, incense, civet, oakmoss ,vanilla, vetiver, benzoin.

Chanel Cuir de Russie: aldehydes, orange blossom, bergamot, mandarin, clary sage; iris, jasmine, rose, ylang-ylang, cedarwood, vetiver; styrax, leather, amber, vanilla.

Lancôme Cuir: bergamot, mandarin, saffron, Jasmine, ylang-ylang, hawthorn, patchouli, Iris, birch, styrax.

The beautiful surprise of the new Cuir is its vintage feel. It may have been domesticated and toned down from the original – a necessity, given the current inaccessibility of many of the original ingredients – but it is still true, buttery, mouth-wateringly rich leather in the style of the much-regretted Lanvin Scandale.
Bergamot and mandarin give the top notes their typically Lancôme hesperidic feel, but within seconds a creamy surge of ylang-ylang lends a sweet butteriness to the blend, underscored by the slightly medicinal accents of saffron. Jasmine and hawthorn are also listed as notes, but they never stand out as soloists. The smoky birch and balsamic-tarry styrax quickly rise to the fore, underscored by a very discreet patchouli; iris cools off the base and lends its discreetly earthy tinge.
Despite sharing several notes with the Chanel, Lancôme Cuir doesn’t display its predecessor’s crisp, structured composition, lifted by Ernest Beaux’s trademark aldehydes. Cuir sinks almost immediately into a yielding, warm, almost edible caramel-tinged leather: it is like the liquid version of a time-smoothed lambskin glove, clutching a handful of exotic blossoms. A nod to contemporary tastes is given in an unlisted, caramelized note, which tends to place Lancôme Cuir in the families of gourmand scents in the drydown. At this stage, it evokes the sinuous sheath of sun-kissed skin…
Comparisons to Scandale(discontinued in 1971) are hard to draw because of the difference in concentration (eau de parfum vs. extrait) and conservation conditions, but Cuir would seem to lean more to the side of the Lanvin in its richness and animalic elegance.
One can only hope that Lanvin will follow suit and re-launch a fairly faithful adaptation of Scandale, though its recent Rumeur(click for review), lovely but much tamer than the original, doesn’t bode well…
But there can truly never be enough leather scents to this leather lover.



Special thanks to R., the generous member of the Perfume of Life forum who sent me a large sample of Cuir; as well as to Vidabo, who shared her precise and poetic analysis on the forum and helped me shape mine.
by Denyse Beaulieu, a.k.a. carmencanada




Pic on top from educationfrance5.fr

Friday, June 22, 2007

Treasured features for Trésor

It was just a few days ago that Perfume Shrine was talking about revamped ad campaigns, inspired by the news that Kate Winslet, the quintessential English Rose of tremendous thespian abilities had been chosen to represent the almost classic fragrance by the house of Lancôme, Trésor.


I always thought she would bring pathos and freshness in anything commercial she might touch, remembering her in such roles as the romantically exalted Marianne in Sense and Sensibility or the outwardly rebellious, inwardly sensitive Clementine in the Eternal Sunshine of the Spotless Mind". Even for a quite heavy handed composition as the original Trésor eau de parfum by Sophia Grojsman, a fragrance that first appeared in 1990 to subsequent throes of overpopularity that made it a little banal. Perhaps now is the time to lure in new customers who will see it with virginal eyes.
For your delectation, here are the first pics that have been sleuthed for you. Enjoy!


Pics originally uploaded at jjb.yuku.com

Thursday, April 26, 2007

Orange blossom week: part 3 - rich nuances



"A disturbing wind blows from the east, saturating the city of Seville with the scent of orange. Juan Antonios dark hair flies off his shoulder and whips against his face. The seductive aroma of the orange blossom surrounds him and the perfumed wind wafts past his ears, whispering secrets only he can hear.

Can you smell the orange blossom? murmurs the wind. I love that scent. Do you remember? The wind blows stronger over the Guadalquivir River, lifting with it the raw reminder of a time when spring smelled sweet.
Juan Antonio looks up sharply and stares out over the river, his hand tensing around the fret board of his flamenco guitar. He feels the wind crawling around his neck, blowing past his face. He brushes a strand of hair from his eyes, but the fragrant wind only blows it back.
I can still feel you, whispers the wind. Smell you . . . taste you. The wind tosses a burst of citrus his way. Your hands smell of horses and leather, your lips of chocolate. I will never forget your delicious scent. But, I fear you have forgotten mine.

An angry cloud of orange swirls over Juan Antonio, threatening to engulf him. He yanks a scrap of cloth from his pocket and ties his hair back with the tattered fabric. Then he shouts to the perfumed wind. Dejame! Leave me alone! Frantically, he clamps the back of his hand against his nose to block out the opressive sweetness, but it is impossible to block the scent that the wind lifts. The seductive aroma of the azahar, the orange blossom, lives inside of him . . . tormenting him . . . robbing him of the peace he longs to find."


The above is an excerpt from the novel in progress Azahar by Susan Nadathur.
It captures well the ambience that a rich orange blossom perfume evokes in me: the south, its passions, its over the top sensualism, bravado, cheesiness even, yet also familiarity, tenderness, childhood memories of car hops across country, blossoms that die slowly in my lap under the heavy sun, cut too soon from the tree.
The intense sweetness of a lush orange blossom that has peaked, in its prime, with honeyied tones and is ready to yield fruit is trully unforgettable.

If we try to deconstruct the etymology and nuanced meanings of the word "richness" we come up against:
1.Possessing great material wealth
2.Having great worth or value: a rich harvest of grain.
3.Magnificent; sumptuous: a rich brocade.
4. a. Having an abundant supply: rich in ideas.
b. Abounding, especially in natural resources: rich land.
5. Meaningful and significant
6. Very productive and therefore financially profitable
7. a. Containing a large amount of choice ingredients, such as butter,sugar, or eggs, and therefore unusually heavy or sweet.
b. Having or exuding a strong or pungent aroma.
8. a. Pleasantly full and mellow.
b. Warm and strong in color.
9. Containing a large proportion of fuel to air: a rich gas mixture.
and 10. Informal, highly amusing.
All this according to The Free Dictonary by Farlex.

I think for our purposes, all of those terms and definitions apply.
A "rich" orange blossom perfume can be wealthy in that it exudes luxury, costly, sumptuous because of its magnificent aroma, mellow and full, strong and abundant, suggesting lushness and opulence, sweet yet also amusing, playful and warm. It can be all these things. And it performs these tasks admirably.
This is why my heart aches a bit whenever I catch a whiff of the abundance of orange blossom in strangers' passing-by-scent. The trail of opulence...

So, to evoke those memories and associations I chose the following perfumes that smell as rich and sweet as orange blossom in Andalucia does in spring:
Zohar by Ayala Moriel, 24 Faubourg by Hermes, Poeme by Lancome and Boucheron Femme by Boucheron.

Ayala's Moriel Zohar uses the hebrew word for enlightment and brilliance to render a very fine, luxurious soliflore that sprakles like a fine jewel under a hot glaring sun. Centered around Orange blossom absolute garlanded with tuberose and jasmine that add to its white floral theme without veering it into the excessive headache producing effect that some other heavy "whities" produce, it is a true gem. The top notes of fresh citrus essences like the japanese fruit yuzu and the divine cleaner neroli note pierce your nostrils playfully giving way to the abundant heart of the nucleus that intermingles warm amber and honey in an arabesque worthy of Alcazar. The slight rubberiness of true, natural tuberose plays hide and seek all along with alluring results, much lighter than that featured in Fleurs d'Oranger by Lutens, like a princess hidden under a veil in one of the corridors of the palace.

You can sample or order clicking here.

24 Faubourg by Hermès , named after the eponymous address of the House, reminds me of a wealthy protagonist in a classic old Hollywood movie: dressed in a light beige belted trenchcoat, impecably coiffed hair under a heavy silk scarf bearing a prestigious signature, wrapped on her precious little head, lipstic in deep coral, complexion of peaches and cream, out in a sports convertible driving on the slopes of Monaco without a care in the world but always in control of herself. The brilliance of the sun and the warmth of late spring in the air, cinemascope colours melting in amber as the afternoon approaches. If ever there was a trace of the essence of wealth and opulence rolled into one this would be it.
Do not opt for the version Eau Délicate though: the above effect can only be achieved by the Eau de parfum or better yet pure parfum/extrait.

Poême by Lancôme was launched with the darling sensitive face of Juilette Binoche and with verse by Baudelaire which would make it endearing despite its smell to my artistic heart. However an overindulegence by women in their 30s all along the 90s along with the bestseller Trésor by the same house left me with apprehension and tentative in ever owning a full bottle. Touted to be centered on datura flower (a flower of the desert) and Tibetan blue poppy (a very rare blossom), it smells of neither particularly; instead it launches on wild, unmistakable orange blossom arpeggios that are supported by potent cassis and amber notes, further sweetened by the -needless in my opinion- addition of vanilla and tonka bean. This is certainly a rich smell; not however in the manner in which Lancôme intended it to be. Too sweet, maybe too strong, Poême appears to be a little heavy handed and suffers as a result from it, despite its lushful heart. Is it any wonder that Juliette Binoche is in reality a Cristalle fan?

Boucheron Femme by the jeweler Boucheron is last but not least on our list of rich orange blossom scents. Althouth this one is much more of a floriental with all that entails, it has such a sublime, sunny and warm presence that it yelled in french (these were no crude yells, tu comprends) to be included in this line up, like the usual suspect of wealth purveyor that it is. Balanced and poised on the beauty of benzoin and olibanum on a powdery base rich in sandalwood it infuses its rich aroma from afar and entices its victims to fall prey to your guiles, tasting apricots and mandarins and lapping their greedy fingers in delicately hushed licks. In a gold bottle topped with a sapphire top like the gems Boucheron is famous for, it evokes luxury the Parisian way: old style, top clarity, lots of carats, but never ostentatious.

Next post will be in yet a different vein.


Pic of Baños de Doña María de Padilla in Alcazar, Seville, Spain courtesy of quovadimus.org.

Monday, December 18, 2006

Miracle Forever by Lancome: fragrance review


What is it that makes us pick up a bottle and anoint ourselves with its jus tentatively in the first place? The inviting colour, the presentation, the name, the brand imbued in history, the luring advertising? For me and Miracle Forever it was surely the beautiful colour of the bottle. Cradled in a simple architectural glass vessel of intense rosy-tinged purple Lancôme’s latest offspring will surely catch the eye. Justifiably so.

Lancôme is no stranger to perfumery. In fact its founder Armand Petijean, a Frenchman who had been François Coty’s student, started his company in 1935. While vacationing in the French countryside, Armand Petitjean happened upon a castle ruin that intrigued him- Le château de Lancôme. Inspired by the delicate, fragrant roses which grew among the weathered stones he went on to choose the rose as the symbol of his new company because he believed rose encapsulated the feminine beauty of a woman, hoping to bring the same beauty he experienced into the lives of all women.

Or so the legend goes. There is some controversy to the issue and out of a pure journalistic and historic point of interest I set out to see if this is true. Especially as Lancôme shouldn't necessarily be written with an accent circumflex. Armand Petitjean was looking for a name that sounded typically French like Vendôme or Brantôme. It was one of his assistants that came up with the idea of "Lancosme" (in which the "s" is not pronounced) - the name of a château in the Indre region of France. This impressed Petitjean and the spelling was eventually changed. The circumflex now perched above the "o" is the one that replaced the "s", in an effort to establish the idea of French-ness to the international market and the rose became the symbol of the company, appearing on boxes and in ads ever since.

The debut of the new fangled company was orchestrated with meticulous care and precision. Not one, not two, but five exquisite fragrances were simultaneously launched at the June opening of the Universal Exhibition in Brussels in summer 1935. The scents were Tendre Nuit, Bocages, Conquete, Kypre and Tropiques. A prize followed for mr. Petitjean’s company.
With his firm now firmly in the center of attention, he went on to produce skincare and makeup with great success, coming to the US in the 50s, attaching the company’s name to prestige and luxury from France for women everywhere. The line-up would then be joined by the immaculate oriental Magie.
Nearly all the bottles for the company’s scents were created by the great artist Georges Delhomme and they are today collectors' items. The Fish-Moon bottle for the eau de cologne Cachet Bleu (1935) is especially celebrated while the bottle with the engraved jasmine in bloom could contain different fragrances. The sensually shaped amphora of Marrakech brought out in 1947 today commands astronomical prices.

Envol coming out in 1957 combines rose and jasmine, and the bottle, with its original bud-vase shaped design, is complete with a rosebud cap.
In 1969 Ô, a fresh eau de toilette full of petitgrain and lemony tones with a tenacious sandalwood base that prevents it from fleeting into thin air was introduced in a frosted bottle with designs like a 60s wallpaper. Very pop-art and it soon firmly became a favourite for many people who embraced its fresh breeze in an era ripe for revolt and change, to hell with the old. This was followed in 1987 by Ô Intense, a now defunct offering that supposedly made the cologne more in tune with the heavier atmosphere of the carnal 80s, based as it was on rose absolute, a heavy attar. The accent circumflex is again redundant, but it entered the name in an effort to consolidate the spirit of Lancôme to the comsumer’s mind, a subtle move of great cunning, copied also in Ô for Men, another discontinued item, since the original was secretly used by many discerning males anyway. The last flanker to join this line was Ô Oui ! in 1998, and this one has stayed the course, but to me it is hardly related to the original, as it is bursting with aqueous fruits, in which melon is predominant, on a base of eunuch-innocent musks and has none of the crystalline transparency of its older sister.
Meanwhile the great Sikkim was launched in 1971, a rich fragrance enriched with Bulgarian rose and jasmine combination on a base worthy of a Caron perfume. Today Sikkim is sold exclusively at the Lancôme Institute: 29, rue du Faubourg Saint Honoré - 75008 PARIS
Not to bypass the completely elegant floral chypre named Climat that aromatized the 70s with its aura of infinite grace and romance , the men’s Sagamore with the intense woody character of a bygone era or the dark oriental “parfum fourrure” (fur coat perfume, as the French call these) brilliantly baptised Magie Noire (Black magic) of deep incensy rose with disturbing amber and labdanum.

It was the year 1990 that saw the great bestseller of the brand, Trésor, a quite heavy-handed but soft, powdery, fruity composition by nose Sophia Grojsman, allying rose with peach in a formula that in fact relies mainly in 4 ingredients: Hedione (a synthetic jasmine), methyl ionone (a sweet fruity aroma), Iso E Super (a woody synthetic), and Galaxolide (a synthetic musk). The winning combination proved uber-successful to the point of asphyxia in many a european elevator during the early nineties.

The same intense fruitiness with the former -and the intentional spelling accident appearing in Ô- persisted in Poême in 1996. Fronted by the gorgeous, vulnerable looking French actress Juliette Binoche this was a mega-launch that was accompanied by verse by Baudelaire and Hugo for a fragrance that relied on an overdose of what appears to be orange blossom in clotted cassis (a fruity synthetic berry base). The sledgehammer sweetness dictates an extremely light application of this one.
The limited time window of the seasonal offering Mille et une rose to celebrate the millenium, which left hundreds of fans of its wonderful ambery rose tunes crestfallen when it got discontinued, has been recently amended by the introduction of 2001 Roses which is to be a mainstay, along with Sikkik, Climat and Magie in a Collection with limited distribution at select stores.

Miracle was added in 2000 with the face of Uma Thurman and the motto “Lancôme believes in miracles and magic” and Miracle Forever is joining the fairytale as a flanker now. Apart from the original Miracle, there is also Miracle Summer (2004 Limited edition), Miracle So Magic (2004) and Miracle Ultra Pink (2005), not to mention the male version Miracle Homme. As all these fragrances (the women’s at least) are more or less simple florals with varying degrees of depth so a woody oriental permutation was needed to clinch the deal and bring Miracle into the whirlwind of today’s taste for the sweet and patchouli-rich aromas of women’s perfumes. Of course one might argue that this segment has already been filled in Lancôme by Attraction (a not so successful attempt at an orientalised sensual perfume inspired by Angel) and the truly too recent Hypnôse (2005, another take on the gourmand patchouli orientalia of Angel).

Miracle Forever begins its fragrant journey on the weirdly spicy trip of star anise, the fragrant star-shaped fruit of Illicium anisatum, coupled with the sweetness of blackcurrant as if someone has spiked a kir royal cocktail with a pinch of a Chinese culinary aroma. The touch of the aromatic makes for an interesting beginning that is not completely out of synch with the light energising ginger accord of the original Miracle, although that one culminated in a floralncy that was less sweet and more airy.
The heart is floral with peony and white florals of which tuberose is listed, yet does not make its presence known to my nose. Instead the almond blossom which featured also in Yves Saint Laurent’s Cinema and in Kenzo Amour recently, lends a little powdery touch in alliance with the heliotrope spectrum, while the whole culminates in the rich patchouli swirls of fancy that fan out vanilla and amber in copious amounts, restrained only by a tad of cedar in the background making it last long. The overall sweetness differentiates it from the more woody, albeit similar in construction Allure Sensuelle by Chanel, making it more intense and more in your face. I think this is its greatest fault and the reason some will find it too much. If one genuinely likes the recent variations on the sweet patchouli fragrances, like Armani Code, MontBlanc Femme, Euphoria by Calvin Klein or indeed Hypnôse, Miracle Forever won’t disappoint. For the rest it is a case of a slight déjà vu.

Miracle Forever comes in an Eau de Parfum concentration in 30ml/1oz , 50ml/1.7oz and 75ml/2.5oz and the ads feature brunette beauty Shallom Harlow. It has already launched in Europe this fall, while it will launch in the US in 2007.

Pic of bottle from Perfumemart, ad for Envol courtesy of Okadi.

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