Once upon a time perfume advertising relied on more than a pretty face and a celebrity endorsement to make it soar. The sleight of hand inherent in the composition was evidenced in the visual representation of the fragrant message as well. A couple of times…literally.
Like in this Lancome Magie Noire fragrance ad.
The elegance of the message lies exactly into insinuating that which the name and the scent is suggesting: magic, conjuring, illusion. The power of the product standing alone is only rivaled by the spatially deductive and minimally eloquent Clinique perfume ads. A great success.
Related reading on Perfume Shrine: Vintage Perfume Ads, Perfume Advertising
Subscribe to:
Post Comments (Atom)
This Month's Popular Posts on Perfume Shrine
-
First things first and if you think you have a lucky bone in your body, do drop a comment regarding the Advent Calendar that Tauer Perfumes ...
-
We have a glorious giveaway today on Perfume Shrine, courtesy of niche perfumer Andy Tauer and his Advent calendar project he conducts every...
-
First things first: We are honored to participate for the 6th consecutive year in the Advent Calendar of Tauer Perfumes . You know what thi...
-
Listening to the deep baritone of Thorsten Biehl’s voice confirms what I suspected from wearing his perfumes: he does not take fools gladly,...
-
Andy Tauer of Tauer Parfums is having his Advent Calendar again this year for the length of December, countring down till Christmas. For the...
-
Niche perfumer Andy Tauer of Swiss brand Tauer Perfumes has been hosting an Advent Giveaway since December 1st, all the way through December...
Entrancing.
ReplyDeleteLove this.
ReplyDelete