Le Château de Versailles is the new mise en scène for the upcoming advertising campaign for Christian Dior's fragrance best-seller J'Adore. Starring Charlize Theron again, acclaimed director Jean-Jacques Annaud (L’Ours, L’Amant, Seven Years in Tibet…) shoots a new clip featuring our glamorous heroine (in dark sunglasses and a jacket with nothing underneath), which will be broadcasted in its entirety on September 4th. In the meantime, here is the teaser for your delectation.
.jpg)
Subscribe to:
Post Comments (Atom)
This Month's Popular Posts on Perfume Shrine
-
Iris Nobile by the Italian brand Acqua di Parma (makers of the famous Colonia and the Colonia Assoluta) is celebrating with a special editio... -
.jpg)
Among perfume lovers' circles there are no other two words more despised than "old lady" perfume. Is it because often the peop... -
Tauer Perfumes need no introduction: Probably the most successful internet-stemming indie fragrance phenomenon which built sufficient word o... -
O Marvel! a garden amidst the flames. My heart has become capable of every form: it is a pasture for gazelles and a convent for Christian mo...
-
How many times have you heard that line in one variation or another? Or are you one of the sufferers who feels like you're going to erup... -
First things first and if you think you have a lucky bone in your body, do drop a comment regarding the Advent Calendar that Tauer Perfumes ...
Late for work again, sill girl. Forgot her underwear.
ReplyDeleteHa ha!! Yeah, that Charlize Theron girl, so rushed, so naked!
ReplyDeleteIf it's a bestseller, why more advertising?
ReplyDeleteL,
ReplyDeleteit's an established tactic to visually boost your best-seller so the brand gains credence and desirability overall. It helps along all the other products as well from a commercial point of view, without actually risking investing hugely (commercials are $$$$) in things that are less popular saleswise. ;-)
The same happens with Dior and Miss Dior Cherie, Chanel and Coco Mademoiselle...they'd probably sell just as much without the continuing advertising, but the latter helps cement a certain brand cachet.
Helg, it was a rhetorical question akin to Meh.
ReplyDeleteI wonder what happened to Dolce Vita? It was a big thing umpteen years ago but it seems that it sunk under the radar a bit....
L,
ReplyDeletegotcha, but it's still a valid question even if in a non-rhetorical manner: Readers might want to know for real.
Dolce Vita has fallen victim of changing tastes in the mainstream, I believe. It can be best appreciated by the niche buying frag consumers, as it's so close to several of them. However I still see all the Dior classics (and recent classics) on counters and Sephora here, so it's not that hard to source, compared to the US for instance (as I'm told)
I love Dolce Vita, in fact, it's the last Dior's thing that caught my heart. I'm reminded of that because I just got a big bottle of extrait the other day, glass stopper and everything, and I'm still having an ooh, shiny moment.
ReplyDelete