A new site for Idylle by Guerlain (with a chinoiserie rendition of "Singing in the Rain" at the background) has launched and it's carefully orchestrated to reveal facets of the new perfume and its conception. The in-house perfumer at Guerlain, Thierry Wasser, talks (with English subtitles) about the concept, the choice of notes (strong emphasis on the rose as per him) and the image chosen for the newest feminine fragrance for mainstream distribution by Guerlain,Idylle, fronted by Nora Amezeder. Watch Wasser on this link.
Ora Ito, the designer behind the flacon in the shape of a gold drop, talks here. I have to admit that the site is beautifully constructed.
Perhaps the most mischievous thing on it however is the invitation to play online and enter to win a day at La Maison Guerlain.
Monday, September 21, 2009
Thierry Wasser and Ora Ito on Idylle by Guerlain
Subscribe to:
Post Comments (Atom)
This Month's Popular Posts on Perfume Shrine
-
How many times have you heard that line in one variation or another? Or are you one of the sufferers who feels like you're going to erup...
-
Listening to the deep baritone of Thorsten Biehl’s voice confirms what I suspected from wearing his perfumes: he does not take fools gladly,...
-
It's that time of the year again. Making lists is fun because it makes one think they're smart and organized. Reading lists is fun t...
-
Among perfume lovers' circles there are no other two words more despised than "old lady" perfume. Is it because often the peop...
-
How does the ascribed "gender" of fine fragrance impact our decision to try or enjoy something? Conservative mores, which for long...
-
"Just a drop on each wrist and two in the bath were enough to send silver running down the walls" wrote French Vogue editor Joan J...
will go and have a look- so many posts to catch up on- have been having firewall issues and now feel like Alice diving down the rabbit hole with so many things to see!
ReplyDeleteOoops, so sorry on the firewall problems. It's a bummer when this happens!
ReplyDeleteBy all means, sit around and feel at home :-))