Perusing the best-selling fragrances of any country presents its own interest to the careful watcher of the market; not only a measure of successful top-to-bottom design, but also a shaper of the trends to come, the best-selling status (and back& forth) of perfumes indicates the changing of the zeitgeist.
Dior's J'Adore tops the list of feminine fragrances sales for 2011, surpassing for the second year sales of classic Chanel No.5. J'Adore by Dior has shown a 17% rise in its sales, thus taking a 4% share of the total fragrance sales in France. Chanel No.5 itself has shows a rise of 1.8% in the past year (taking the total 3.6% of the market), leaving this time behind Angel by Thierry Mugler (who had surpassed No.5 numerous times in the past) with 3.2% of the market share.
The total fragrance sales market in France has risen at 3.5%.
Related reading on Perfume Shrine: Top Selling Fragrances for Men 2011 (USA), Top 10 Best-selling Masculine Fragrances in France , Past ascribed gender: Best masculine fragrances for women, best feminine fragrances for men