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Sunday, February 8, 2009

Romance Always Yours & St.Valentine virtual VMail: new from R.Lauren

Valentine's Day always brings to mind fragrances as the ultimate weapon of love and seduction and if they have an amorous ring to their names, all the better. Romance by Ralph Lauren is perhaps taking things literally and wearing its heart on its sleeve! To celebrate the 10th anniversary of the original fragrance, perfumer Harry Fremont has created Romance Always Yours, a more complex fragrance blend inspired by the deepening of a relationship. Fremont was also the nose behind the original Romance, a popular choice among women after so many years. "Romance Always Yours is classified as a Sensual Floral Chypre with top notes of Sun Goddess Rose, Yellow Freesia & Ginger; mid notes of Lotus Flower, White Violet & Fresh Daylily; and base notes of Patchouli Concentrate, Creamy Sensual Musk & Oak Moss.
To celebrate the release, the fragrance is available not only as an Elixir de Parfum ($60-$75) but also as a very special Limited Edition Parfum ($225), which features a hand-crafted glass faceted dauber, reminiscent of the diamond - a traditional 10th wedding anniversary gift. The Romance Always Yours Elixir de Parfum will become a permanent part of the collection alongside the original Romance". The bottle cap mimicks a large faceted emerald-cut diamond.

Now available at major department stores in the US and at RalphLauren.com.


But I thought the most interesting little innovation is brought via technology and the Internet: Just in time for St.Valentine's Day Ralph Lauren has created the Romance vMAIL, a virtual Valentine to share with the special person in your life. Here's how it works: First, you create a slideshow of images by uploading your own photos from Flickr, your computer or selecting from iconic Romance images shot by photographer Bruce Weber and featuring real-life model couple, Valentina & Luiz. Next, you create a customized soundtrack for your slideshow: You can choose from ten romantic tunes, including an exclusive downloadable track from the new Nat King Cole album of modern remixes, which is free by the way (nice touch!). Finally, the unique Romance vMAIL is shareable so you can email it to your boyfriend or husband or post it to your Facebook page or MySpace page, and other social networks. Romance vMAIL link: http://www.always-yours.com/


Info & pics via press release

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