In essence, this is a new line of organic fragrances 100% natural and EcoCert organic (the company uses the term Purs Extraits de Nature), using natural materials from Robertet in Grasse, famous for its quality products.
Although a fervent desire for "green" products has been raising its head for a while and the cosmetics and skincare industry had been attending to that need for quite some time with honest and not-so-honest claims, the all-naturals fragrance niche was circulating below the radar for too long, often due to "mud-slinging" via well-known critics who de facto dished the whole aesthetic and concept as either fundamentalist leftism or air-headed paganistic feminism. Sometimes indeed some fragrances are not on a par, but not always. We're pleased that this is slowly changing, even with tiny, baby steps, now that Melvita and L’Artisan Parfumeur*, as well as American brands like Tsi-La and Rich Hippie, have jumped on the bandwagon. And what better example to illustrate it than a Parisian brand, fronted by an industry-renowed perfumer? The name of the line itself is a contraction of rue Faubourg Saint-Honoré and Saint-Germain-des-Prés, very bourgeois endroits in Paris. The founder was allegedly inspired by his sister, Bonté, who on one sad rainy afternoon, sipping something at Café de Flore apparently taken by the spleen, wondered about such a possibility wishing "to be free to love remarkably original scents" that would not trigger asthma attacks. Or so the story goes!
Honoré des Prés teamed up with fragrance designer Olivia Giacobetti, one of the most talented noses of the younger generation to whom we owe numerous compositions for such prestigious houses as L’Artisan Parfumeur, Agnès b., Hermès and her own baby, IUNX fragrances. Giacobetti is famous among perfumephiles for the way she highlights transparent creations with arresting, figurative effects and she showcased her style amply here. The line is comprised of 5 perfumes all launched in 2008: Chaman's Party , Bonté’s Bloom, Nu Green, Sexy Angelic and Honoré’s Trip. It is the last one which ~as per the official info~ was composed for and by Honoré (whoever he is) himself (whatever that means).
The fragrances themselves are pleasant and refreshing with varying degrees of interest to my nose. My friend Denyse (Carmencanada from Grain de Musc) was quite taken with the style exhibited in her own reviews, wondering: "How did she manage to make fragrances that actually smell pretty much like fine perfumery, given her constraints?" and "there isn’t a whiff of health-store self-righteousness in them; at no time, thankfully, does aromatherapy spring to mind." I'd have to agree with these pronouncements and plunge into a more detailed deconstruction henceforth:
Starting with the most substantial in terms of heft, Giacobetti exhibits a smokey, almost incensy side with an earthy vetiver-and-woods accord built on Haitian vetiver and smooth guaiac (lignum vitae) that lasts rather well. The brand talks about "top secret aphrodisiac ingredients" on the top notes as well as it being inspired by "a tree-house experience and total immersion in the heart of the virgin Amazon forest". Let's just say that should the former and the latter be actually combined I wouldn't want to stay around to see the mosquitos; never mind the snakes! Still, the shamanistic vibe proclaimed is audible and the composition is slowly roaring its sensuous and mysterious message. I was absent-mindedly oblivious to both the "sacred" basil of Egypt (I assume Ocimum sanctum which is more pungent than the sweeter varities, but also ritualistically used in ancient Egyptian funeral wreaths) and the "dried clove flowers of Madagascar" (call me clou de girofle) while it lasted, as I was completely immersed in the depths of vetiver, but they contribute nicely to the effect. It's good juice, dry and mystical, and won't contribute to having your perfumista card revoked.
Effortlessly pastoral and my favorite of the line, Bonté's Bloom has an immediately appealing lustre of green-grey pearls scattered on a silky antique pashmina, rendered through the fuzziness of sage and chamomille which might be the very infusions Bonté was sipping on that rainy afternoon when the epiphany of an all natural line came in the imaginary tale told on the Honoré des Prés site. A delicate, subtly powdery floral ~thanks to a smidgen of orris~ with herbal touches, it epitomizes the individual style of an unpretentious romantic who enjoys long walks along the sunflower fields when the sun is slowly progressing on its nadir. Then again I have been known to enjoy this sort of mad Van Gogh à la campagne before and to its credit, it lasts for a while on my skin.
Officially said to be based on mint, rose and Indian botanical musk (they must be referring to ambrette seed/abelmoschus moschatus) on a backdrop of tarragon and cedarwood, the composition opens swiftly in a rather rosy-ambrette note that reminds me of No.18 by Chanel garlanded by leafy greens, and not anything else I can discern but even this dissipates in a flash, leaving only a trail of indescribeable nuance. A case of name being true to the scent!
Almondy gourmands have a huge following among perfume wearers and the reason is not hard to see: Gustatory touches appease both the glutton in us and the dieter who has cravings denied. Although I am not exception to either the glutton or the dieter, personally I am not this genre's greatest fan with select few exceptions. All too often they have a reputation of sexiness as well, which is making an appearance through the official info here: "Inspired by a deliciously sweet experience of French candies from Aix-en-Provence (ie.calissons). The pure secret of seduction used by French women to meet their Prince Charming. It is currently used for a game between boys and girls in nightclubs, in luxury hotels or in the office". I'd like to know what sort of game that is which is fit for both the office and the luxury hotels. Is it naughty? Ah, OK, if it's in luxury hotels... I couldn't operate if it were cheap ones! Seriously, if this weren't tongue-in-cheek (which it is) but rivaling the Elixir Charnels claims one would expect the worst.
And yet Giacobetti exhibits an interesting, clearly three-tiered compositions here: First, there is the anisic and bitter almond opening which evokes a box of almond macaroons fresh off the oven; not my thing but probably just the thing for 99,99% of people and even I have to admit it's perfectly executed. Then there is the least appealing -to me- phase in which a seemingly magnolia-like aroma is entering with a hint of lemony, ahem, intimate male juice note. My opposition lies not in the potential "gross" factor but the incongruity with a gourmand concept (it works mighty fine in Sécrétions Magnifiques for instance). And last but not least a creamy, milky, almost sandalwood-like drydown that stays as a skin-scent for a little bit and is yummy.
This hesperidic cologne is of the refreshing kind which one can imagine on athletic types who have a run through the lawn even before they drink their first cup of
The downside of the fragrances is they are very fleeting (according to Octavian to the point of being eaux fraîches), some more than others, due to the very nature of most natural materials and the lack of the usual synthetics that help anchor and make radiate most of the fragrances of other lines, such as synthesized musks (Galaxolide, Tonalide etc) or woodies/florals (IsoE super, Lilial et al) or even flower absolutes (those necessitate the use of volatile solvents which have been veto-ed by the specific line and EcoCert, although other all-naturals perfumers use them to good effect)
Alas, longevity is a sore point for many all-naturals fragrances which is technically difficult to surpass even for the most talented, such as Giacobetti. The drawbacks of masochistically choosing to compose a translucid, diaphanous opus present themselves even more as the naturally thick and viscous natural resins and balsams that could have been utilized for a perfume equivalent of a Baroque oil painting (orientals, deep chypres) do not lend themselves easily in aquarelles.
On the other hand, the fragrances contain no phthalates (a major concern for pregnant women as recent studies indicate the risk of producing male foetuses with endocrine problems and subsequent testicular cancer), no petrochemicals, no additional colourings, no animal ingredients and they are not tested on animals; and if you are concerned with those things you should be more than catered for, even if for a brief while.
Eau de toilette spray 100 ml, between 128€ and 148€. Official site: Honoré des Prés. (The site is charmingly tongue-in-cheek and upbeat, with an imaginary clan of des Prés uttering various ~isms and thus worth a visit!)
Currently available only in France but with plans to bring them in the US later on.
Photo © by Helg/Perfumeshrine
*I have been recently informed by my reader Trish that L'artisan exclude petrochemicals and phthalates from their formulae.