Bulgari Omnia Green Jade: fragrance review

Much as I haven't been personally impressed by the Omnia franchise at the respected Bulgari brand ~despite liking many of their other perfumes~ I am forced to assume that it has been quite successful commercially in its Vulcan-knot bottle, since not only I constantly see it prominently featured at my local Sephora, but it seems to produce a descendant almost each subsequent year since its initial birth in 2005!

Omnia Green Jade is thus the third flanker to follow the original Omnia by Bulgari in its ambery flacon, the one which created questions as to how to spray it among first-time users due to its unusual design. The progeny had been Omnia Crystalline (in frosted glass) and Omnia Améthyste (in a violet flacon), both echoing other gemstones of different colours. Perhaps at the stem of my antipathy, or -to put it more accurately- indifference, is the -to me- ackward and hard to handle bottle design despite its poetic evocation of unbreakable bonds of love. On the contrary, I love the house's design in any other area and often shop there for trinkets, jewels, gifts and accessories at their luxurious boutiques. For those wondering, Bulgari is pronounced BOOL-ga-ree and is alternatively spelled Bvlgari, as if written in classical Latin characters since the founder Sotirios Vulgaris (VOOL-ga-rees) was a Greek goldsmith who took residence in Rome a couple of generations ago where he founded the eponymous house. The rest if history, as they say.

Omnia Green Jade (the green moniker surely a little redundant as jade is a specific shade of green gem anyway) was introduced as

"a new, precious, joyful fragrance inspired by the enchanting and sophisticated aura of the Jade gemstone. This crisp, floral green scent arouses a spirit of fresh floral emotions and embodies the natural, distinctive young woman seeking a sensual signature essence as pure and enticing as the first spring blossoms".

The demographic aimed at is "a little younger" which also seems a little redundant as the franchise is aimed at young women anyway. The new fragrance was officially presented at the TFWA World Exhibition in Cannes, France, last October and launched worldwide last February.

Despite the description of greeness as well as the corrreponding packaging and advertising (featuring a delicious pair of Bulgari earrings in fat drops of jade), Omnia Green Jade is traitorous to its name, being rather a subdued floral musky-woody in the style that has been well established for some years now. Perfumer Alberto Morillas, responsible for the original Omnia as well, has been playing these releases like sharply tense violin strings at the twist of his experienced graceful fingers, much like he recently did with Essence for Narciso Rodriguez, but with somewhat predictable results.
For this one “I thought of its colours, green with white shadows, of the energy of this millenary gemstone, symbol of the good, the beautiful and the precious,” explained Alberto Morillas. “I have built the scent around a white petal cascade and a vivid freshness, combined with the rare and mystic texture of white wood and exotic musks.” The promise of spring-time in this transitory phase in which the first buds are tentatively raising their heads beneath the still cold air is enough to have us on pins and needles for the full blown effect of spring's arrival and usually a little spring-like fragrance is very much desired, nay craved, at this particular time of year. Imagining green fragrances I often revert to sharper impressions of tangy, crushed lemon leaves like in Ô de Lancôme, of galbanum sharpness of the vintage Vent Vert ; I crave warmer weather vetiver offerings, little spring bells of white as the lily-of-the-valley of Diorissimo and the elegant insouciance of Chanel No.19. Omnia Green Jade is light and ethereal, but not particularly reminiscent of spring's blossoms nor its green grasses. Its feel is abstract and subtly musky-woody, meant to correspond to modern urbane environments rather than rolling on the knolls of some Tuscan countryside. The pistachio note (which sometimes alludes to lentisque, commonly known as mastic) is not quite as discernable in its oleaginous, fluffy vibrance as I would have wished. If anything, there is a subdued floral note of transparent peonies, coy unsweetened violets and "clean" lily of the valley in its hidden core, quite toned-down, soft and timid and foiled in blonde, pale woods, tea-like and subtle clean-skin-musks. The overall impression is of a competently-made office-appropriate scent that does not create ripples on the pond, jade-hued or otherwise.

Notes for Bulgari Omnia Green Jade
Spring Water, Green Mandarin, White Peony, Nasturtium, Pear Tree Flower, Jasmine Petals, Fresh Pistachio, White Woods, Musk

Bulgari Omnia Green Jade is currently available at major department stores in Eau de Toilette concentration in sizes 0.84oz/25ml, 1.32oz/40ml and 2.2oz/65ml and in two ancilary products: 200ml shower bath and 200ml body lotion.

Ad pic via bluebellgroup.com. Pic of jade earrings via morethanscentsable.com