Penhaligon's Sartorial: new fragrance

Due to launch in October 2010, Sartorial [the new Penhaligon's fragrance for men] continues the theme of heady innovation. Formulated by Penhaligon’s master perfumer Bertrand Duchafour to reflect the aromas of the workroom at Savile Row tailors’ Norton & Sons, it features notes of oakmoss, tonka bean, lavender and beeswax, which picks up on the blocks of beeswax used in the workroom to coat each thread before stitching. [source]

Sartorial is a contemporary interpretation of a classic Fougère; the traditional notes of oakmoss, tonka bean and lavender have been stitched together with woods, ozonic and metallic effects, leather, violet leaf, honey and spices to create the perfect illusion of a tailor’s workroom. The modern thread running through Sartorial is beeswax. According to Whomyouknow: "This sweet smudged note ties together the more traditional elements; the oiled flash of shears cutting cloth, the rub of fabric beneath fingers, tobacco tinted cabinetry, puffs of chalk in the air and old paper patterns vanilla with age. Bringing together the great traditions of British perfumery and British bespoke tailoring, Sartorial is a fragrance for a new generation of gentlemen".
Basenotes member HDS1963 previewed it thus: "a very elegant and distinguished spice-topped fragrance which contains the heady lightness of previous offerings such as Castile and Douro, but with a rich-come-dirty spiciness to it lent by what smelled like a light cumin-sweetened by cardamom to it."

Will Sartorial join the fleet of scented cabs running the streets of London with drivers in attendance for questions from inquisitive passengers? (Currently there are 5 cabs, scented with Artemisia, Blenheim Bouquet, Endymion, Malabah and Orange Blossom).If you sport one, photograph it and post & tag it on Facebook you enter a prize draw for 100ml of the scent of your choice.

Notes for Penhaligon's Sartorial:
Top: Aldehydes, Ozonic Effect, Metallic Effect, Violet Leaf, Neroli, Cardamom, Black Pepper, Fresh Ginger
Heart: Beeswax, Cyclamen, Linden Blossom, Lavender, Leather
Base: Gurgum Wood, Patchouli, Myrrh, Cedarwood, Tonka Bean, Oakmoss, White Musk, Honey Effect, Old Wood Effect, Vanilla, Amber

Penhaligon's Sartorial will launch in the US on 11th October 2010 and will be available in Penhaligon’s boutiques, retailers carrying the line and online at www.penhaligons.com, in 50ml (80$) and 100ml (110$) of Eau de Toilette concentration.

photo via indieperfumes