The perfume industry is going through different phases and looking into the developments, what with the mergers, acquisitions, take-overs an...

We've all been brought up in the legend of Chanel No.5 . Books have been written about it , it topped best-selling lists and the rumor t...

The Untitled Series A specific fragrance, chosen by author and critic Chandler Burr and presented anonymously, allowing you an uninfluenced...

In the tradition of years past, the French niche cult brand Serge Lutens issues a limited edition in a spray 50ml bottle of one of their m...

Guerlain has been making fragrance exclusives honoring the famous Bolshoi ballet for the Russian market for some time now. With three editio...

Breaking News: A new perfume comes out from Guerlain, inspired by the house's own history. According to Sylvaine Delacourte, art directo...

It's no secret that the American line Fresh, founded by Lev Glazman and Alina Roytberg in Boston in 1991, who are famous for their apoth...

The newest fragrance by French niche brand Diptyque is called Oud Palao and is -you guessed it- inspired by the mega-trend that is oud. It a...

That's Cate Blanchett, for the upcoming new publicity for Armani Si , a nouveau chypre fragrance built around a blackcurrant note, that ...

LET PERFUME TALK is an interactive digital experience featuring perfumes made by MANE, a company that specializes in producing fragrances fo...

In a move that aims at boosting the presence and moreover brand awareness of Guerlain in the North American continent, the venerable French ...

Two new editions of Guerlain fragrances join the venerable stable of thoroughbreds this spring and summer, belonging in the Acqua Allegoria ...

Wedding bells are pealing loud and clear for Guerlain this season. Besides the new fragrance La Plus Belle Jour de Ma Vie, the most beautif...

"Preferences change. In the 1990s, people wanted a very light fragrance. Today that’s not the case. There are now so many heady scent...

It is official. The final chapter in the Jardin fragrance series by the historical house of Hermes is inspired by a garden redolent of in ho...

Cult perfumer Dominique Dubrana, going by the alias Abdes Salaam Attar, responsible for the wondrous offerings of La Via del Profumo, is org...

The fragrance line Les Exclusifs by Chanel has been having its ups and downs through the years, but it has always appealed to customers who ...

I have tired of saying it : we're experiencing the end of niche. Niche was a marketing tool to grow companies and then sell them to the ...

' Though Roschi considers the current market as “niched out” and saturated with brands like Le Labo, for those aiming to follow in his f...

Perfume Shrine is mostly dedicated to scent-related subjects and trivia (with a side dish of some art history and some style from time to ti...