Body Odour Perfume? A Celebrity Challenges Us

Anyone who has read The New York Times articles by Chandler Burr knows that Sarah Jessica Parker is a true fragrance aficionado. Following the author's fascinating book The Perfect Scent confirmed it:

Sarah Jessica likes her own mixture of her beloved Bonne Belle Skin Musk, Comme des Garcons Avignon and Abdul Kareem's musk oil* The effect is positively naughty, as she jokingly intimated, yet for her first foray into fragrance, Coty Inc. decided to start with something decisively tamer and pretty (Lovely), while her second fragrance, Covet, was more unusual, yet still nowhere near what Sarah Jessica truly envisioned, apparently! For her the essential component in a sexy smell is a little...body odour! And that's what the next Sarah Jessica Parker celebrity fragrance under the aegis of trusty partner Coty is going to be after!
Before you frown your pretty little face into a disgusted grimace, let me remind you that there is a primal instinct associated with a little body odour, that fresh sweat can actually smell rather good and that animalics are very popular on these pages, so I am assuming you have cottoned up to the fact that we're interested, by now.
So what does Sarah Jessica Parker's upcoming new fragrance entail? And did she take a page off Matthew McConaughey who likes his body odour and doesn't wear deodorant?

The Sex & The City star told WENN: "I'm working on a new genderless fragrance that's not out yet. I can't even tell you what it's called."It has taken me three years to decide on the scent because I really like B.O. and I think it's sexy. I wanted to figure out a way to make it palatable to everybody."I was like, 'How do you get B.O. in a bottle and make an atomiser of it?' Then it was all about trying to capture the sense of naughtiness in a bottle that it would be good for a man and a woman." [source] In the interim "Parker has been trying out the new scent on journalists and bloggers during her press tour for new movie`Did You Hear About the Morgans?`, in which she stars with British heartthrob Hugh Grant".[source]
Talk about stinky word of mouth! We will see, I guess, although I wouldn't exactly assume the glands of human beings would be squeezed out of their appecrine emitions or she'd target bromhidrosis exactly...That wouldn't be "palatable to everybody". But the desire to be clean yet smell a little skanky, a little 'rolling out of bed' ~that bed not exactly equipped with chastity belts~ seems like a sexy idea!

*[The latter wasn't revealed via Burr at all; in fact this is journalistic conjecture on our part, since she has been great friends with Narciso Rodriguez and a fan of his perfume ~Lovely was fashioned after Narciso, after all~ and Rodriguez had been inspired for his first fragrance by a musk oil that his muse Caroline Bessette was buying for the three of them in New York City, which was revealed to be Abdul Kareem's posthumously.]

Black & white photograph of Sarah Jessica Parker in a bikini via msanto/photobucket.