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Wednesday, October 14, 2009

Ormonde Jayne Tiare: new fragrance

Ormonde Jayne fans (and you can count us among them) will be thrilled to hear of the latest creation of the superb quality niche house: TIARE (the flowery emblem of Tahiti and pronounced tee –a- ray).

Linda Pilkington, the founder and creator of Ormonde Jayne, has been searching for the perfect gardenia-tiare aromatics for long and has zeroed in Tiare Absolute from Tahiti (extracted in Tahiti, refined in the US and furthermore in France before it reaches the OJ studio in London) that provided the means to arrive at the desired result. Like precious jewels resting on dark green foliage, the unsurpassed beauty of the Tiare flower is hand picked whilst still unopened and laid in oil for 15 days to extract the fragrance. In case we have been wondering why a tropical floral amidst the season of fallen leaves and the mulled wine & spice allusions we crave, the brand reassures us: "Like the woman who wears Tiare, this is a perfume that totally ignores seasons and the time of day, a perfume so artfully blended and infinitely refined... but with a dash of scintillating appeal".
Notes for Ormonde Jayne Tiare:
Top: Mandarin, Orange Flower and Sicilian Lime
Heart: Tiare, Freesia, Water Lilies, Jasmine, Orris and Ylang
Base: Cedar, Vetiver, Sandalwood, Patchouli, Moss and Musk

Linda Pilkington, who must be thrilled as Ormonde Jayne as been shortlisted for the Warpole awards of Best British Emerging Luxury Brand, divulges:

“From the moment I first encountered Tiare, the search was on to find the purest oil extraction. Tiare is a flower that doesn’t give up its secrets easily and it took many different incarnations, finding a subtle progression from citrus to flower, before I felt that we had an exceptional perfume”.
Prices: £68 for Eau de Parfum 50 ml spray bottle and £ 180 for pure Parfum (50 ml with stopper)

Available from The Royal Arcade, 28 Old Bond Street , London W1S 4SL and Ormonde Jayne at Boutique 1 Jumeirah Beach , Dubai as well as online at Ormonde Jayne (worldwide shipping) from November 19th.

Update: Full review uploaded on this page. (click link)

some info via press release

7 comments:

  1. The lime scares me a little, but otherwise, that sounds completely lust-worthy.

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  2. I just can't wait for a sniff of this! I've been curious and excited about Tiare ever since I visited OJ and Linda mentioned its upcoming release.

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  3. I'm having goosebumps already! I love Tiare and I love OJ. I'm going to London in a few weeks and I was planning to buy Frangipani Absolute, but now I will just have to sniff and see!

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  4. Loving the sound of the topnotes on this one!

    Great bottle too, quite simple and elegant.

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  5. Ohhhhhh. I sigh in anticipation. Actually, it's so cold and windy, I might need something tropical to sniff and dream on.

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  6. I can't wait. Don't the Tiare flowers sound special.

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  7. Ladies, I have just reviews this, and included the link in the article, so check it out!

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