Chanel No.5 L'Eau , endorsed by the debutantes of the Chinese press, has been hailed as an innovation, but it's really "new o...

Mandy Aftel granted me an interview on subjects which are usually never touched, such as business positioning & online only distribution...

You may recall that last week's post on perfume marketing went down as quite engaging for readers, mainly -I hypothesize- because it da...

Marketing has gained a bad rep among perfume aficionados: "It's all marketing" you hear them say with a dismissive pfft over ...

Bic pens are introducing a fragrance line (with various numbers right next to the "For Women" name to denote versions), as was br...