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Showing posts with label
helional
.
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Showing posts with label
helional
.
Show all posts
Monday, February 7, 2011
Mapping the Vocabulary of Scent: What Smells like Nail Polish/ Metal/ Sweat/ Horses/ Hairspray/ Burnt Toast/ Baby Powder/Dirty Socks etc?
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When testing fragrances, the average consumer is stumped when faced with the ubiquitous list of "fragrance notes" given out by the...
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