It is no secret that the newest Dior fragrance for men is called Sauvage and is fronted by Johnny Depp. Taking its cue from the famous (and ...

"For one crazy moment he feels he will stay. Then he turns towards the gangplank and walks very slowly in the mist. Each one of their ...

Every new commercial for Chanel No.5 is a small idyll and the reason isn't very hard to see: we're talking about the perfume industr...

The first "real" celebrity perfume is probably Sophia by Coty , issued in 1981 after the persona of Sophia Loren, Italian su...

"Now he smells like a man and they treat him like one.". There in a nutshell you have everything you ever wanted to know about the...

Promotion for fragrances don't have to involve much to be suggestive and to stir the imagination. Forget bimbos rolling on the bed, blin...

The renewed interest in Chanel No.5 , due to the new advertising campaign with Audrey Tautou, reaffirms what has been a shared secret: "...

If serious advertising were not enough, sometimes marketing teams play up on our conceptions about perfume in parody-style , satirizing our ...

Exploring the avenues of perfume advertising, especially in commercials to be viewed on TV, one shapes a particular assumption of how someth...

The issue of what differentiates female from male idiosyncrasies in general is complicated enough. In perfume terms the composition of diffe...

In my previous entry I got the ball rolling and discussed the merits and progression of Chanel #5 commercials in an effort to elucidate what...

The issue of perfume advertisements arises from time to time, with mixed results. Usually it has to do with the shock value of something or ...