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It was a full seven years since Prada introduced an entirely new perfume for either gender, exploiting its established lines all this time. To my disappointment, the new women's pillar fragrance, Prada Paradoxe, fell short. It's a women's fragrance, yes, like periods are womanly, and it's clean like we're supposed to smell, sanitized.
But that's a pity, as it could be so much more. Especially from a pink colored bottle and box, one expects a touch of irreverence, as they did with the wonderful gourmand of Prada Candy - perfect from start to finish, the witty campaign most of all.
In her directorial debut, Emma Watson was said to embrace all her multiple dimensions – the artist, the activist, the actor, the woman – "in a dynamic, liberating film that captures the empowered spirit of Prada Paradoxe."
The usual suspect, Daniella Roche-Andrier, isn't behind this Prada creation. Three other perfumers are credited with creating Paradoxe. Usually, this fills me with trepidation. Surely one vision split in three, fixed here and there, means that rather than a collaboration of creativity, it is a project that needed multiple sessions in the drawing room to discuss faults and effects? I might be judging too harshly. The perfumers are certainly renowned and respected. I feel this is more of an odd corporate decision on the part of L'Oreal, who own the license for Prada fragrances, after taking over from Puig.
The initial olfactory impression of Paradoxe by Prada is equal parts fruity and floral, nectarous with orange blossom, with a resemblance to both My Way and Libre by YSL, oddly enough.
It then breaks apart and becomes sweeter and somewhat muskier, without abanding the shampoo cleanliness of its core message. Its creamy musk with touches of soft suede is held on the skin for a long time, but the fruit dissipates. Yet with so many floral woody muskies on the market at the moment, what is the purpose of another one in Prada Paradoxe that becomes less than the sum of its parts?
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