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Here they are:
Luxe:
Women's: Tom Ford Violet Blonde
Men's Gucci Guilty pour Homme
Perfume Extraordinaire:
Bond No.9 New York Oud
Nouveau Niche:
both men's & women's category: Jasmine Rouge by Tom Ford
Broad Appeal:
Women's: Heidi Klum Shine
Men's: E.Arden Curve Appeal for Men
Consumer Direct:
Y.Rocher Comme une Evidence Green
Speciality Brand:
Anthropologie 1922 Lily Sanguine
Consumer's Choice:
Women's Voctoria's Secret Angel
Men's B&BW Signature Collection for Men Classic
Home Scent:
Diptyque 34 Blv.Saint Germain
Bath & Body Line:
Armani Aqua di Gioia
Best Packaging:
Women's Prada Candy
Men's: John Varvatos
Media Campaigns:
Women's Chanel Coco Mademoiselle
Men's Gucci Guilty pour Homme
Celebrity Scent of the year:
Justin Bieber Someday
Catch what all the categories stand for and the latest news on the official FiFi blog.
Personally I'm underwhelmed (so many misses, such unexpected choices within the same brand). And you?
I'm not sure I know enough to comment really, although I like Anthropologie's other perfume, which is rosy & in a gorgeous bottle (that they wont ship to Oz).
ReplyDeleteSo many of those awards seem to have little to do with scent. Is it a very American list?
Prada Candy does deserve best packaging.
ReplyDeleteI loved Coco Mademoiselle when it first came out but now it just annoys me to no end. A lot of these perfumes on the list do not look or sound interesting at all.
ReplyDeleteOh God, Justin Beiber .....
ReplyDeleteWell from the looks of it it seems a very American voting. Doesn't explain the absence of so many lovely choices. Congrats to the winners!!
ReplyDeleteI tried the Diptyque at the weekend - is there also a home scent version or did I mistakenly think I was smelling a regular EDP? Come to think of it, I may even have seen a soap! But yes, overall, plus ca change.......
ReplyDeleteDisappointing, boring selections catering to the mass pop culture.
ReplyDeleteSome choices are downright strange.
Does seem to be an 'American' list.
MH,
ReplyDeleteI really have no idea. Some are down incomprehensible to me. :?
JoJo,
ReplyDeletethat's true.
Eld,
ReplyDeleteoh but the Coco Mlle only got an advertising award; nothing to do with the scent actually! (which is a bestseller anyway and doesn't need any "boost" I guess, though as you say I'm troubled to see what's so great)
MG,
ReplyDeleteapparently we're not his target audience! :-P
M,
ReplyDeleteI never understood the criteria in the frag selection; the rest of the awards (packaging, ads etc) make sense, but -to draw just one example- how is Jasmin Rouge (a mediocre jasmine) better than TF's own Santal Blush also launched this year? This kind of discrepancy (?) confuses me.
V,
ReplyDeleteI believe Diptyque went overboard with this and issued a whole body and home line as well as the EDP. They tend to do that. It must have chaffed though to win for the home scent instead of the EDP, seeing as the latter is the more ambitious project of the two.
Oh well...as you say.
Teresa,
ReplyDeleteindeed it's a rather boring list to my eye. And it does have an American focus as the FiFis are given in the US and have a strong US emphasis.
However I do believe Americans are more sophisticated than Curve and Victoria's Secret, really (deep down?). I'm not sure I'm allowed to say it out loud, seems so scandalous somehow, but this people has always been taken for granted, it seems, by their own advertising and marketing execs.
(yawn)
ReplyDeleteReally...
ReplyDeleteP,
ReplyDeleteexactly.
Cheryl,
ReplyDeleteno accounting for taste, maybe?
Confusing choices. I understand Violet Blonde, but Jasmin Rouge? Eh!
And Heidi Klum over Rihana's scent? Haven't heard overly positive things on Shine.
I don't know...
Helg, re: Coco Mademoiselle--when it first came out the fragrance made a clean sweep in all the FiFi awards around the world. (The first fragrance in the history of FiFi awards in fact.) After a decade it is only eligible for advertising awards & down the road maybe a hall of fame award.
ReplyDeleteA,
ReplyDeleteyou're absolutely correct!
After all Coco Mlle WAS conceived by the American side of Chanel and that explains the appeal; though it branched out nicely internationally.
Hall of fame award sounds right; I expect to see it there sometime besides White Diamonds by Taylor and Aqua di Gio. *evil grin*