Madonna to Launch her "Truth or Dare" Fragrance

Arguably late on the bandwagon of the celebrity scent phenomenon and a dollar short, the former pop queen of the universe is issuing her first fragrance under her brand bearing the name Truth or Dare, after her (demographically older aimed) lifestyle collection. Sales predictions talk about 60$mil by the end of the following year.

According to WWD, the fragrance Truth of Dare by Madonna will be a Macy's exclusive in the U.S., hitting shelves on March 26, 2012. The scent, as it turns out, was inspired by the star's mother:

“She always smelled like gardenias and tuberose, an intoxicating mixture [that was] feminine and mysterious. I wanted to re-create this scent, but with something fresh and new about it as well. Something honest and yet daring -- hence the name Truth or Dare.”

We had always heard that Madonna loved classic Piguet fragrance Fracas (a lush, creamy tuberose perfume) exactly because it was her mother's scent (Actually in the mid-90s when the Piguet line was re-issued almost everyone in the media it seemed fwas coming forth claiming Fracas was their mothers', grandmother's, avourite nanny's etc. scent, but I digress). The Madonna perfume reportedly includes fragrance notes of gardenia, tuberose, lily, neroli, amber, and musk. The scent will be encased in a white bottle embazoned with a gold M with a cross through it, and topped off with a round gold cap.