But research shows that even common folk traveling via respected airlines had their own pampered moment mid-air. Above we have a 1963 advertisement for SAS, the Scandinavian Airlines System in which perfume is mentioned as a direct marketing approach.
It reads:
"Naturally a girl wants to look and feel her best, when she's being met at the airport. So, fifteen minutes before landing, the SAS stewardess presents you with a warm, fragrance towel. Scented with Dior's marvelous 'Diorama', no less. There's the little extra touch so typical of SAS! Next you go, flu SAS- to Copenhagen or anywhere in Europe. You'll find it a refreshing experience".
Personally, these are exactly the kind of scented towelettes I long to see making a come-back instead of the citrus-tea & musks offered at present by several airlines...Wouldn't you?
Related reading on Perfume Shrine: Diorama 2010 re-issue impressions, original Diorama review, the Dior series.
Scented with Diorama?! Oh my... I am feeling all faint here... Now i know for sure i was born in the wrong era. cheers Wendy
ReplyDeleteWendy,
ReplyDeleteit makes you re-think things, eh? :-)
It made me a bit ill in the head as well....
How absolutely marvellous! I long for that lost elegance. My first long-haul flight was in 1977 and I remember getting very dressed-up for the occasion - including perfume, of course.
ReplyDeleteI remember Air France handing out warm, scented towels, too - in the '70s. Not Diorama, but still very nice.
ReplyDeleteminette
This is one of the most glamorous things I have ever heard of! Can you imagine being given a Diorama scented towelette by Southwest Airlines? Thank you for sharing this.
ReplyDeleteDoes anyone know what fragrance Emirates uses?
ReplyDelete