Rykiel becomes a blogger!

The Rykiel house has tittilated our fantasies with their erotic shop within their flagship boutique, has smothered our senses with their wonderful perfumes and has established their name as one of the chicest in all of Paris and the fashion runway for decades now. But it seems that technology is not escaping Sonia and Natalie Rykiel who are on the cutting edge:
Yes, they caught the blogging germ (official blogs seem to be big right now) and from 14th September (this coming Monday, that is!) you can read all about their creative process, their interests and their little confidences at http://www.rykielles.com/. Shopping, littérature, photo, music., video exclusivities, archive fashion shoots.. the posh Parisian quartier de Saint Germain des Prés takes its own digital life under the direction of Natalie Rykiel who will be blogging with nom de guerre "Dita du Flore". And once a week the feature "Sonia's Choice" by Sonia Rykiel herself. Blogger Garance Doré has realised a photo exclusive which you can discover in its entirety on http://www.rykielles.com/ this coming 14th September.

I hypothesize it will be in French, but perhaps there will be a translation option available for those of you who don't speak French. Or, you can always begin learning the French language with some online classes.

Source Jennifer Neyt/Vogue.fr. Pic of Natalie Rykiel via theglamtvespagna.es